Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Business takes place in a highly competitive, volatile environment, so it is important to understand the competition. Questions like these can help:
• Who are your five nearest direct competitors?
• Who are your indirect competitors?
• Is their business growing, steady, or declining?
• What can you learn from their operations or advertising?
• What are their strengths and weaknesses?
• How does their product or service differ from yours?
Start a file on each of your competitors; include advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions, and offer sales. Study the copy used in the advertising and promotional materials and their sales strategies.
What to Address in Your Competitor Analysis
• Names of competitors: List all of your current competitors and research any that might enter the market during the next year.
• Summary of each competitor's products: This should include location, quality, advertising, staff, distribution methods, promotional strategies, customer service, etc.
• Competitors' strengths and weaknesses: List their strengths and weaknesses from the customer's viewpoint. State how you will capitalize on their weaknesses and meet the challenges represented by their strengths.
• Competitors' strategies and objectives: This information might be easily obtained by getting a copy of their annual report. It might take the analysis of many information sources to understand competitors' strategies and objectives.
• Strength of the market: Is the market for your product growing sufficiently so there are enough customers for all players?
• Inkjet and LaserJet printer’s cartridges, consumables and related products now wholesale
• Authorized Business Opportunity – Limited – No Investment, Inventory Required
• New Deal Ink & Toner Company Mechanicsburg Pa 17055
• Mechanicsburg – Harrisburg – Camp hill – Dillsburg – Chambersburg – Shippensburg – Gettysburg Pa Pennsylvania Wholesale Inkjet LaserJet Printer Cartridge Warehouse Opens
• “Inkjet Ink Cartridges, Laser LaserJet Toner Cartridges Wholesale Warehouse and Distribution to the General Public are now available and the retail prices start at $.99 cents” states New Deal Ink Toner Company representative. “You can start your own business or become our customer” “We’ve come up with the grand plan for inkjet laserjet cartridge customers at all levels of the market place” “Your Church or School, Your Business or Friends can purchase inkjet and LaserJet printer cartridges at the wholesale prices at lower” “Our New Deal Ink & Toner Customers can buy an inkjet printer cartridge for their brand name printers for as little as $.99 cents that may cost twenty dollars at the big box stores” “It’s not magic states Sally Nelson “it’s a matter of controlling the distribution supply chain all the way to the end user customer” “We buy direct from manufacturers and sell direct to consumers” “We even have the planning in place to offer free samples of our New Deal Ink & Toner Company inkjet printer ink cartridges, we know that thousands will be given away free”
• “When people try our inkjet ink printer cartridges, at times for free, they will always purchase their ink from us” Sally is confident as she holds up a genuine compatible inkjet and LaserJet printer cartridge. “This laser toner cartridge sells for over a hundred dollars at your local discount stores and we’re going to sell it for about thirty nine dollars” “Your college student can print their school papers again as this HP inkjet cartridge sells for almost thirty dollars at your local big box store and we’re going to sell it for less than eight dollars” “You can purchase some sets of inkjet cartridges, two blacks, one cyan, magenta and yellow for just about any type of big name brand printer for about twenty dollars” “These are not special prices they are our day to day prices for your home computer printer, your printers at work, at the doctors office or anywhere a printer might be eating up your money”
• The New Deal Ink & Toner Company, Mechanicsburg Pa NewWay@Live.com has received the financial support and endowment backing to establish direct Inkjet LaserJet ink toner cartridge sales to state, regional and local institutions, with thanks to the contributions of others, now includes the general public consumer, states Gregory Bodenhamer, President and Chief operating manager of New Deal Ink & Toner Company. “We have a complex plan made simple to the public” “We will guarantee the quality, printer compatibility and satisfaction of every printer cartridge we sell and save each consumer a small fortune” “Many retail chains like Wal-Mart, Office Depot, Staples, Office Max, Best Buy, Target and hundreds of others charge people way too much for inkjet and laser cartridges”
•
• “There is a better way for people to buy ink” “We call it the New Deal Ink & Toner Company and we’re easy to contact at NewWay@Live.com” “We’ll send you our wholesale inkjet laser catalog and wholesale order forms” “We even have $5.00 off coupons being mailed which makes many of our inkjet ink cartridges free of any charges” “You can only buy authorized New Deal Ink & Toner Company Cartridges at local authorized dealerships or from neighborhood sales agents” “Our plan is to hire hundreds of people and sell millions of inkjet and laser printer cartridges at the wholesale price” “The warehouses are full in California, Arizona, Tennessee and New York so we’re ready to build the business in central Pennsylvania”
• New Deal Ink & Toner Company will offer deep discounting of Hewlett Packard, Epson, Canon, Lexmark, Dell, Panasonic, Samsung and Brother Inkjet ink cartridges, LaserJet cartridges and printer consumables and related products for the very first time in central Pennsylvania.
• If you’re looking for full time or part time income you may contact New Deal Ink Toner Company at StrategicMoney@Live.com and start earning real money selling real ink to local businesses, friends and family. No investment is required and everything is provided for you. The company plans to hire hundreds of people across the country.
• If you are now unemployed and just need a little help, you may contact the warehouse at EasyEarthEnterprise@Live.com and the company will send you $5.00 off coupons while supplies last.
• If you would like to request the wholesale catalog send your request to NewWay@Live.com and the New Deal Ink & Toner Company Mechanicsburg Pa 17055 will send you the catalog and wholesale order forms at no cost to you.
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•
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Ideas for Gathering Competitive Information
• Internet: The Internet is a powerful tool for finding information on a variety of topics.
• Personal visits: If possible, visit your competitors' locations. Observe how employees interact with customers. What do their premises look like? How are their products displayed and priced?
• Talk to customers: Your sales staff is in regular contact with customers and prospects, as is your competition. Learn what your customers and prospects are saying about your competitors.
• Competitors' ads: Analyze competitors' ads to learn about their target audience, market position, product features, benefits, prices, etc.
• Speeches or presentations: Attend speeches or presentations made by representatives of your competitors.
• Trade show displays: View your competitor's display from a potential customer's point of view. What does their display say about the company?Observing which specific trade shows or industry events competitors attend provides information on their marketing strategy and target market.
• Written sources: Use general business publications, marketing and advertising publications, local newspapers and business journals, industry and trade association publications, industry research and surveys, and computer databases (available at many public libraries).
Maintaining your momentum means looking forward even as you focus on the present. Forecasting and planning are critical to your continued success.
Inkjet and LaserJet printer’s cartridges, consumables and related products now wholesale
Authorized Business Opportunity – Limited – No Investment, Inventory Required
New Deal Ink & Toner Company Mechanicsburg Pa 17055
Mechanicsburg – Harrisburg – Camp hill – Dillsburg – Chambersburg – Shippensburg – Gettysburg Pa Pennsylvania Wholesale Inkjet LaserJet Printer Cartridge Warehouse Opens
“Inkjet Ink Cartridges, Laser LaserJet Toner Cartridges Wholesale Warehouse and Distribution to the General Public are now available and the retail prices start at $.99 cents” states New Deal Ink Toner Company representative. “You can start your own business or become our customer” “We’ve come up with the grand plan for inkjet laserjet cartridge customers at all levels of the market place” “Your Church or School, Your Business or Friends can purchase inkjet and LaserJet printer cartridges at the wholesale prices at lower” “Our New Deal Ink & Toner Customers can buy an inkjet printer cartridge for their brand name printers for as little as $.99 cents that may cost twenty dollars at the big box stores” “It’s not magic states Sally Nelson “it’s a matter of controlling the distribution supply chain all the way to the end user customer” “We buy direct from manufacturers and sell direct to consumers” “We even have the planning in place to offer free samples of our New Deal Ink & Toner Company inkjet printer ink cartridges, we know that thousands will be given away free”
“When people try our inkjet ink printer cartridges, at times for free, they will always purchase their ink from us” Sally is confident as she holds up a genuine compatible inkjet and LaserJet printer cartridge. “This laser toner cartridge sells for over a hundred dollars at your local discount stores and we’re going to sell it for about thirty nine dollars” “Your college student can print their school papers again as this HP inkjet cartridge sells for almost thirty dollars at your local big box store and we’re going to sell it for less than eight dollars” “You can purchase some sets of inkjet cartridges, two blacks, one cyan, magenta and yellow for just about any type of big name brand printer for about twenty dollars” “These are not special prices they are our day to day prices for your home computer printer, your printers at work, at the doctors office or anywhere a printer might be eating up your money”
The New Deal Ink & Toner Company, Mechanicsburg Pa NewWay@Live.com has received the financial support and endowment backing to establish direct Inkjet LaserJet ink toner cartridge sales to state, regional and local institutions, with thanks to the contributions of others, now includes the general public consumer, states Gregory Bodenhamer, President and Chief operating manager of New Deal Ink & Toner Company. “We have a complex plan made simple to the public” “We will guarantee the quality, printer compatibility and satisfaction of every printer cartridge we sell and save each consumer a small fortune” “Many retail chains like Wal-Mart, Office Depot, Staples, Office Max, Best Buy, Target and hundreds of others charge people way too much for inkjet and laser cartridges”
“There is a better way for people to buy ink” “We call it the New Deal Ink & Toner Company and we’re easy to contact at NewWay@Live.com” “We’ll send you our wholesale inkjet laser catalog and wholesale order forms” “We even have $5.00 off coupons being mailed which makes many of our inkjet ink cartridges free of any charges” “You can only buy authorized New Deal Ink & Toner Company Cartridges at local authorized dealerships or from neighborhood sales agents” “Our plan is to hire hundreds of people and sell millions of inkjet and laser printer cartridges at the wholesale price” “The warehouses are full in California, Arizona, Tennessee and New York so we’re ready to build the business in central Pennsylvania”
New Deal Ink & Toner Company will offer deep discounting of Hewlett Packard, Epson, Canon, Lexmark, Dell, Panasonic, Samsung and Brother Inkjet ink cartridges, LaserJet cartridges and printer consumables and related products for the very first time in central Pennsylvania.
If you’re looking for full time or part time income you may contact New Deal Ink Toner Company at StrategicMoney@Live.com and start earning real money selling real ink to local businesses, friends and family. No investment is required and everything is provided for you. The company plans to hire hundreds of people across the country.
If you are now unemployed and just need a little help, you may contact the warehouse at EasyEarthEnterprise@Live.com and the company will send you $5.00 off coupons while supplies last.
If you would like to request the wholesale catalog send your request to NewWay@Live.com and the New Deal Ink & Toner Company Mechanicsburg Pa 17055 will send you the catalog and wholesale order forms at no cost to you.
Advertising Primer
At this very moment, there must be at least nine other companies competing for your customers. Some are in your line of business, while others may be in an entirely different industry. All are trying to convince your customers to buy their goods or services instead of yours.
How can you win sales in this competitive environment? One way is with advertising. To understand how advertising works and how to obtain the best results, begin by refreshing your knowledge of the marketing basics.
• Take another look at the marketing texts on your bookshelf, library, or bookstore - standards such as the Guerrilla Marketing series and others listed in the Resource Directory on page 77 are helpful. Review the fundamentals of targeting a buyer segment and marketing strategically to that particular niche.
• Determine who your existing customers are, and define the target market you want to reach.
• Know what you're truly selling, which is probably not only your product or service, but also an intangible such as status, self-enhancement, or peace of mind. These have been called the secret motivators of sales. Once you determine the intangible benefits of your product or service, you'll have a clearer sense of who else offers that intangible and what advertising approach and image you need in order to compete successfully.
Taking into account target market, sales message, images, and competitive environment, determine your underlying objectives in running an advertising campaign - objectives such as expanding the wholesale side of your business or developing a more affluent clientele.
Equally important, establish a realistic advertising budget. By rule of thumb, it should amount to three to five percent of your annual revenues, although you'll need to consider adjusting up or down depending on the extent and spending levels of your competition. This budget should cover any community sponsorships you may provide, as well as your advertising in newspapers, magazines, Yellow Pages, newsletters, on radio and television, by direct mail, and any other promotional avenues you choose.
Think Like a Buyer
If you're like most small businesses, you receive frequent calls and visits from advertising representatives, all with convincing stories. It can be confusing to try to compare and weigh the advantages they cite. To decide if a particular advertising option is right for you, think the way a buyer does.
Think like a buyer to assess which media connect you with the greatest concentration of people you're trying to reach. Examine not only demographics and geographic areas, but also programming or editorial style. Is your target market likely to watch this TV channel, listen to this radio station, or read this magazine or newspaper? Are they likely to trust and respond to the advertising they find there? Does the medium or publication cover the geographic area where your likely customers are located, without including so broad a region that you're paying mostly for exposure you don't need? Take the time to watch, listen, and read for yourself. Know your media firsthand, and get a feel for who their audiences are.
Likewise, think like a buyer to figure out what would make people buy from you, rather than from companies selling either the same products and services or different ones that provide the same psychological benefits. In short, arrive at what's called your "Unique Selling Proposition," or U.S.P. - the unique or special benefit to customers that sets you apart from the competition. Your U.S.P. tells people the specific advantage they receive if they buy from you, so instead of saying you have the largest inventory in the country, put it in customers' terms: they get the unbeatable convenience of 500 models to choose from and next-day delivery. That's your U.S.P.
Six Essentials of a Successful Ad Program
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
If you are new to advertising or if you're using media or publications you haven't tried before, it's important to assign your ads to outside specialists rather than try to create them yourself. These specialists may be the creative group at an advertising agency, a freelance writer and designer, or the ad department of the newspaper, magazine, TV channel, or radio station where you plan to advertise. Such people are experienced in translating information about a product or service, target market, U.S.P., and goals into advertising that suits each medium and conveys an effective image and sales message.Moreover, it's extremely helpful to work with and learn from specialists for several years before you consider doing advertising in-house.
Whether you work with specialists or create advertising on your own, here are six guidelines to follow in developing an ad program:
• Do your homework - start compiling your own ad file. Collect ads you like as well as competitors' ads to give you ideas. Read books on advertising; include anthologies of the best ads of the year and how-to's by advertising greats.
• "Sell the sizzle, not the steak." The old rule about selling products based on the benefits and excitement they provide has proved true time and time again, so focus on your U.S.P. and on those intangibles that motivate human behavior and generate sales. This rule does not apply to Yellow Pages ads, which do sell steak, but it remains the essence of all other advertising you do.
• Stick to your own image and personality; stay with the basics of who you are. Make sure that the personality and image projected in your advertising ring true.
• Work as a team with your ad rep or ad agency. The best advertising results from a synergy of your expertise in your business and your ad specialists' expertise in advertising. Carefully explain your product, market, and goals, and let the ad people go from there to develop their ideas. Advertising is a give-and-take process, and both sides need to communicate and work together without dictating until the outcome feels right.
• Give each advertising medium you choose a fair test. Advertising rarely brings sales overnight. Run your ad at least five times - or at least two months in weekly publications - to test the market properly. Often, consumers need to get used to seeing your ad before they'll act on it. Results take time.
• Don't overlook current customers. Nobody sells you better than a satisfied customer, so in your efforts to gain sales from new prospects, remember that you can build sales equally well through customer referrals and repeat purchases of existing clientele. Maintain a mailing list and, at your earliest opportunity, start producing sale notices, newsletters, catalogs, or other goodwill and sales-generating materials for current customers. Some of these items lend themselves to a direct mail campaign targeted at new prospects as well.
What's In an Ad?
Print ads generally have four written parts - headline, support copy, call to action, and company name - plus a visual. Visuals are usually more important than copies; they're more effective in attracting readers' attention and can instantly present your product or service in a dramatic and motivating way. Unless you're commissioning your own original artwork or photography, the visuals you'll use will probably be either drawings and photographs from your suppliers or non-copyrighted artwork (clip art) found in clip art books and scrap art computer programs. Choose the strongest visual among them - the one that best draws the eye and explains what you're selling - and move on to copies.
The most prominent piece of copy, your headline, must not only work with your visual, amplifying its meaning, but also attract attention with a word, phrase, or sentence announcing a benefit that appeals to your target market. One expert wrote that a headline is that final, mind-changing, sales-clinching comment you'd make when leaving the office of a prospect who, until then, had responded with nothing but negatives. Others point to the enduring effectiveness of the standard headlines "Sale," "Free," and "Buy now and save." Collect ideas that are right for you from your salespeople, the ads in your file, and advertising books. Remember, it is not so much the words, but the ideas they express that sell; determine your message, then find words to convey it.
Below the headline, support copy explains the headline premise and adds secondary benefits and any assurance readers might need to dispel suspicions raised by the headline, such as the assurance of "same great quality" when you're offering a "new low price." Following this copy, a sign-off is a call to action urging the reader to respond ("Call for an appointment today," or "Remember, sale ends March 21").
Your company name, traditionally at the bottom of the ad, should include your address and phone number. Make your phone number larger to help stimulate response by phone. Add a cross street to your address (e.g., "5730 Sheridan, at La Monte") if you're a new business or if, for other reasons, people might have difficulty finding you.
The next step is to combine all these visual and copy elements into an eye-catching, easy-to-read ad formatted to the dimensions stipulated by the publication. It's best to study the ads in that publication in advance and consider what your ad might look like in order to stand out on the page. Experiment with different layout ideas rendered in thumbnail sketches, then fine-tune your ad to fit the layout you prefer. Obviously, it's highly advisable, if not imperative, that when you're doing ads in-house, the person composing your ad has design experience. Not only is skill required to make an ad look right, but the quality of your ad must compete favorably with others appearing in the publication.
It's also a good idea to prepare your ad well ahead of the deadline. This way, you can put it aside for a few days and then review it with a fresh perspective while there's still time to make revisions.
As a final check, lay your ad on a page of the publication where it will appear; make sure it stands out from the articles and other ads on the page.
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Avoid These Pitfalls
Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. If over-designed, they can be more artistic than motivational, obscuring the sales message. If over-written, they can become too subtle or cute. Certainly, some of the best ads ever created are clever and visually arresting, but good ads must also sell.
Similarly, selling points may over-promise. Use "largest," "best," and other superlatives only if you can back them up. Avoid any claim that could be construed as deceptive.
In addition, make sure the overall tone of your ad is upbeat and appealing. Emphasize the solutions you provide, not the problems you address. Get outside opinions on your new advertising concepts to be certain they carry the personality and message you intend.
Tracking Your Results
Establish a method to determine how customers found you and keep track of the results. Some companies routinely ask "How did you hear about us?" of every new customer who phones or visits. Others have a "Referred by" box on each invoice.
Whatever system you use, unless you've done a coupon promotion and can simply count the number of coupons redeemed, tracking is the only way you can assess how effectively your advertising is working.
Tracking tells you which ads or media bring inquiries and which bring sales - a key distinction. If you track by invoice, you can also determine how much revenue each ad dollar is producing.
Most important, tracking helps you decide how to readjust your advertising program periodically to make your budget work its hardest. You'll know when to discontinue certain media and publications and when to pump more money into others. You'll be able to see which Yellow Pages directories and headings pull hardest for you, and you'll know when results are dropping off from previously good sources, signaling that it's time to give them a rest.
In the end, advertising is a trial-and-error process. You may need to spend several years trying out various advertising options and assessing results to know which target markets and media mix work best for you.
How to Create an Effective Yellow Pages Ad
Yellow Pages ads resemble no other kind of advertising. They're not aimed at motivating consumers to buy a product, but rather convincing them to buy a desired product from a particular company. As companies attract business by showing they've got whatever consumers may want, Yellow Pages ads also tend to be full of brand names and information.
The first thing your ad must do is get itself read. Here, your success depends partially on which Yellow Pages directory (or directories) you choose to place your ad. The bottom line is to get the greatest amount of exposure, so compare competing directories on the basis of their usage figures - not distribution figures, but the number of actual consumer uses per year. If you then divide directories' uses-per-year figures by their Advertising Primer
At this very moment, there must be at least nine other companies competing for your customers. Some are in your line of business, while others may be in an entirely different industry. All are trying to convince your customers to buy their goods or services instead of yours.
How can you win sales in this competitive environment? One way is with advertising. To understand how advertising works and how to obtain the best results, begin by refreshing your knowledge of the marketing basics.
• Take another look at the marketing texts on your bookshelf, library, or bookstore - standards such as the Guerrilla Marketing series and others listed in the Resource Directory on page 77 are helpful. Review the fundamentals of targeting a buyer segment and marketing strategically to that particular niche.
• Determine who your existing customers are, and define the target market you want to reach.
• Know what you're truly selling, which is probably not only your product or service, but also an intangible such as status, self-enhancement, or peace of mind. These have been called the secret motivators of sales. Once you determine the intangible benefits of your product or service, you'll have a clearer sense of who else offers that intangible and what advertising approach and image you need in order to compete successfully.
Taking into account target market, sales message, images, and competitive environment, determine your underlying objectives in running an advertising campaign - objectives such as expanding the wholesale side of your business or developing a more affluent clientele.
Equally important, establish a realistic advertising budget. By rule of thumb, it should amount to three to five percent of your annual revenues, although you'll need to consider adjusting up or down depending on the extent and spending levels of your competition. This budget should cover any community sponsorships you may provide, as well as your advertising in newspapers, magazines, Yellow Pages, newsletters, on radio and television, by direct mail, and any other promotional avenues you choose.
Think Like a Buyer
If you're like most small businesses, you receive frequent calls and visits from advertising representatives, all with convincing stories. It can be confusing to try to compare and weigh the advantages they cite. To decide if a particular advertising option is right for you, think the way a buyer does.
Think like a buyer to assess which media connect you with the greatest concentration of people you're trying to reach. Examine not only demographics and geographic areas, but also programming or editorial style. Is your target market likely to watch this TV channel, listen to this radio station, or read this magazine or newspaper? Are they likely to trust and respond to the advertising they find there? Does the medium or publication cover the geographic area where your likely customers are located, without including so broad a region that you're paying mostly for exposure you don't need? Take the time to watch, listen, and read for yourself. Know your media firsthand, and get a feel for who their audiences are.
Likewise, think like a buyer to figure out what would make people buy from you, rather than from companies selling either the same products and services or different ones that provide the same psychological benefits. In short, arrive at what's called your "Unique Selling Proposition," or U.S.P. - the unique or special benefit to customers that sets you apart from the competition. Your U.S.P. tells people the specific advantage they receive if they buy from you, so instead of saying you have the largest inventory in the country, put it in customers' terms: they get the unbeatable convenience of 500 models to choose from and next-day delivery. That's your U.S.P.
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Six Essentials of a Successful Ad Program
If you are new to advertising or if you're using media or publications you haven't tried before, it's important to assign your ads to outside specialists rather than try to create them yourself. These specialists may be the creative group at an advertising agency, a freelance writer and designer, or the ad department of the newspaper, magazine, TV channel, or radio station where you plan to advertise. Such people are experienced in translating information about a product or service, target market, U.S.P., and goals into advertising that suits each medium and conveys an effective image and sales message.Moreover, it's extremely helpful to work with and learn from specialists for several years before you consider doing advertising in-house.
Whether you work with specialists or create advertising on your own, here are six guidelines to follow in developing an ad program:
• Do your homework - start compiling your own ad file. Collect ads you like as well as competitors' ads to give you ideas. Read books on advertising; include anthologies of the best ads of the year and how-to's by advertising greats.
• "Sell the sizzle, not the steak." The old rule about selling products based on the benefits and excitement they provide has proved true time and time again, so focus on your U.S.P. and on those intangibles that motivate human behavior and generate sales. This rule does not apply to Yellow Pages ads, which do sell steak, but it remains the essence of all other advertising you do.
• Stick to your own image and personality; stay with the basics of who you are. Make sure that the personality and image projected in your advertising ring true.
• Work as a team with your ad rep or ad agency. The best advertising results from a synergy of your expertise in your business and your ad specialists' expertise in advertising. Carefully explain your product, market, and goals, and let the ad people go from there to develop their ideas. Advertising is a give-and-take process, and both sides need to communicate and work together without dictating until the outcome feels right.
• Give each advertising medium you choose a fair test. Advertising rarely brings sales overnight. Run your ad at least five times - or at least two months in weekly publications - to test the market properly. Often, consumers need to get used to seeing your ad before they'll act on it. Results take time.
• Don't overlook current customers. Nobody sells you better than a satisfied customer, so in your efforts to gain sales from new prospects, remember that you can build sales equally well through customer referrals and repeat purchases of existing clientele. Maintain a mailing list and, at your earliest opportunity, start producing sale notices, newsletters, catalogs, or other goodwill and sales-generating materials for current customers. Some of these items lend themselves to a direct mail campaign targeted at new prospects as well.
What's In an Ad?
Print ads generally have four written parts - headline, support copy, call to action, and company name - plus a visual. Visuals are usually more important than copies; they're more effective in attracting readers' attention and can instantly present your product or service in a dramatic and motivating way. Unless you're commissioning your own original artwork or photography, the visuals you'll use will probably be either drawings and photographs from your suppliers or non-copyrighted artwork (clip art) found in clip art books and scrap art computer programs. Choose the strongest visual among them - the one that best draws the eye and explains what you're selling - and move on to copies.
The most prominent piece of copy, your headline, must not only work with your visual, amplifying its meaning, but also attract attention with a word, phrase, or sentence announcing a benefit that appeals to your target market. One expert wrote that a headline is that final, mind-changing, sales-clinching comment you'd make when leaving the office of a prospect who, until then, had responded with nothing but negatives. Others point to the enduring effectiveness of the standard headlines "Sale," "Free," and "Buy now and save." Collect ideas that are right for you from your salespeople, the ads in your file, and advertising books. Remember, it is not so much the words, but the ideas they express that sell; determine your message, then find words to convey it.
Below the headline, support copy explains the headline premise and adds secondary benefits and any assurance readers might need to dispel suspicions raised by the headline, such as the assurance of "same great quality" when you're offering a "new low price." Following this copy, a sign-off is a call to action urging the reader to respond ("Call for an appointment today," or "Remember, sale ends March 21").
Your company name, traditionally at the bottom of the ad, should include your address and phone number. Make your phone number larger to help stimulate response by phone. Add a cross street to your address (e.g., "5730 Sheridan, at La Monte") if you're a new business or if, for other reasons, people might have difficulty finding you.
The next step is to combine all these visual and copy elements into an eye-catching, easy-to-read ad formatted to the dimensions stipulated by the publication. It's best to study the ads in that publication in advance and consider what your ad might look like in order to stand out on the page. Experiment with different layout ideas rendered in thumbnail sketches, then fine-tune your ad to fit the layout you prefer. Obviously, it's highly advisable, if not imperative, that when you're doing ads in-house, the person composing your ad has design experience. Not only is skill required to make an ad look right, but the quality of your ad must compete favorably with others appearing in the publication.
It's also a good idea to prepare your ad well ahead of the deadline. This way, you can put it aside for a few days and then review it with a fresh perspective while there's still time to make revisions.
As a final check, lay your ad on a page of the publication where it will appear; make sure it stands out from the articles and other ads on the page.
Avoid These Pitfalls
Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. If over-designed, they can be more artistic than motivational, obscuring the sales message. If over-written, they can become too subtle or cute. Certainly, some of the best ads ever created are clever and visually arresting, but good ads must also sell.
Similarly, selling points may over-promise. Use "largest," "best," and other superlatives only if you can back them up. Avoid any claim that could be construed as deceptive.
In addition, make sure the overall tone of your ad is upbeat and appealing. Emphasize the solutions you provide, not the problems you address. Get outside opinions on your new advertising concepts to be certain they carry the personality and message you intend.
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Tracking Your Results
Establish a method to determine how customers found you and keep track of the results. Some companies routinely ask "How did you hear about us?" of every new customer who phones or visits. Others have a "Referred by" box on each invoice.
Whatever system you use, unless you've done a coupon promotion and can simply count the number of coupons redeemed, tracking is the only way you can assess how effectively your advertising is working.
Tracking tells you which ads or media bring inquiries and which bring sales - a key distinction. If you track by invoice, you can also determine how much revenue each ad dollar is producing.
Most important, tracking helps you decide how to readjust your advertising program periodically to make your budget work its hardest. You'll know when to discontinue certain media and publications and when to pump more money into others. You'll be able to see which Yellow Pages directories and headings pull hardest for you, and you'll know when results are dropping off from previously good sources, signaling that it's time to give them a rest.
In the end, advertising is a trial-and-error process. You may need to spend several years trying out various advertising options and assessing results to know which target markets and media mix work best for you.
How to Create an Effective Yellow Pages Ad
Yellow Pages ads resemble no other kind of advertising. They're not aimed at motivating consumers to buy a product, but rather convincing them to buy a desired product from a particular company. As companies attract business by showing they've got whatever consumers may want, Yellow Pages ads also tend to be full of brand names and information.
The first thing your ad must do is get itself read. Here, your success depends partially on which Yellow Pages directory (or directories) you choose to place your ad. The bottom line is to get the greatest amount of exposure, so compare competing directories on the basis of their usage figures - not distribution figures, but the number of actual consumer uses per year. If you then divide directories' uses-per-year figures by their charge for the same size ad, you'll see which directory provides the highest number of uses per dollar. That's the directory that delivers the best value for your money.
Another key factor determining whether your ad will be read is the size you decide to buy. Obviously, the larger the ad, the more attention it gets. Once you select the heading or headings under which your ad will appear - and they should be headings for the products and services that give you the greatest profitability - open to those headings and see what ad sizes your competitors have. You can then choose sizes larger, on par with, or smaller than theirs, depending on budget constraints and the competitive stance you want to take.
Once you've decided on directories, headings, and ad sizes, concentrate on creating an ad that both attracts attention and stimulates customer response.
Experts such as Jeffrey Price, author of Yellow Pages Advertising: How to Get the Greatest Return on Your Investment, say you can achieve those results by including the following in your ad:
• Attention-getting artwork. After size, artwork is the greatest eye-catcher for an ad. You can use visuals from your suppliers or even non-copyrighted artwork you locate in out-of-town or out-of-state Yellow Pages. Stick with illustrations whenever possible, since photographs may reproduce poorly. Keep areas of blank space around your artwork and throughout your ad as well, so your ad is uncluttered and easy to read.
• A headline that says what makes you special. Identify the special or unique characteristic that, for your target customer, puts you ahead of the competition. Write a short and to-the-point headline stating that advantage. If your headline must focus on just one of your products or services, choose the one that is most profitable.
• Complete information buyers need to make a purchase decision. Your ad must convince buyers that you're the best source for what they need, so support your headline with information, usually presented in list form, about your:
•
o Reliability (e.g., years in business)
o Authorized products and services
o Full range of product line
o Location (with maps, when helpful)
o Business hours
o Special features such as parking, credit cards honored, discounts, licenses, guarantees, delivery policy, and emergency services
Finally, try to get your ad placed in the most prominent position possible under each heading. Since positions are assigned on a first-come-first-served basis, it's advantageous to finalize your contracts with Yellow Pages publishers as quickly as possible.
charge for the same size ad, you'll see which directory provides the highest number of uses per dollar. That's the directory that delivers the best value for your money.
Another key factor determining whether your ad will be read is the size you decide to buy. Obviously, the larger the ad, the more attention it gets. Once you select the heading or headings under which your ad will appear - and they should be headings for the products and services that give you the greatest profitability - open to those headings and see what ad sizes your competitors have. You can then choose sizes larger, on par with, or smaller than theirs, depending on budget constraints and the competitive stance you want to take.
Once you've decided on directories, headings, and ad sizes, concentrate on creating an ad that both attracts attention and stimulates customer response.
Experts such as Jeffrey Price, author of Yellow Pages Advertising: How to Get the Greatest Return on Your Investment, say you can achieve those results by including the following in your ad:
• Attention-getting artwork. After size, artwork is the greatest eye-catcher for an ad. You can use visuals from your suppliers or even non-copyrighted artwork you locate in out-of-town or out-of-state Yellow Pages. Stick with illustrations whenever possible, since photographs may reproduce poorly. Keep areas of blank space around your artwork and throughout your ad as well, so your ad is uncluttered and easy to read.
• A headline that says what makes you special. Identify the special or unique characteristic that, for your target customer, puts you ahead of the competition. Write a short and to-the-point headline stating that advantage. If your headline must focus on just one of your products or services, choose the one that is most profitable.
• Complete information buyers need to make a purchase decision. Your ad must convince buyers that you're the best source for what they need, so support your headline with information, usually presented in list form, about your:
•
o Reliability (e.g., years in business)
o Authorized products and services
o Full range of product line
o Location (with maps, when helpful)
o Business hours
o Special features such as parking, credit cards honored, discounts, licenses, guarantees, delivery policy, and emergency services
Finally, try to get your ad placed in the most prominent position possible under each heading. Since positions are assigned on a first-come-first-served basis, it's advantageous to finalize your contracts with Yellow Pages publishers as quickly as possible.
15 Foolproof Ideas for Promoting Your Company
Every successful company uses some sort of promotion to influence certain audiences - usually customers or prospects - by informing or persuading them. Reasons for promoting a business include: increasing visibility, adding credibility to you or your company, enhancing or improving your image, and bringing in new business. The following cost-effective, easy-to-execute ideas have the power to increase sales in a way conventional advertising cannot. The key is to find the methods that are appropriate for your business, marketplace, and professional style.
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
1. Contests. As one example, a cookware store decided to sponsor cooking contests. After sending out a press release announcing a competition for the best cookie or chocolate cake, a mailing went out to the store's customers soliciting entries. Food editors, professional chefs, and cooking teachers were invited to be judges. Both the winners and the winning recipes were publicized. Essay and design contests are also possibilities, such as a furniture store establishing a prize for student furniture design. Pie eating, pancake flipping, oyster shucking, and grape stomping contests make sense for restaurants. Dentists can hold smile contests, while video rental stores can stage movie trivia quizzes.
2. Newsletters. Another good way to promote, particularly for brokers, banks, and business consultants, is through newsletters. They demonstrate how much you know about your field and do it in a low-key, informative way. They help keep your company high in the consciousness of your prospects.
3. Demonstrations. Demonstrations are an option to attract people to your place of business, show them how to best use your product, and establish your credibility. A retail-wholesale fish outlet holds cooking demonstrations twice a week, featuring a different restaurant chef each time and attracting substantial crowds. Recipe cards are even given out. Wallpaper demonstrations, fashion shows, gift wrapping, refinishing, and computer demonstrations have all worked well for retailers selling products associated with them.
4. Seminars. Often more appropriate for business-to-business marketing, seminars are the commercial side of demonstrations. If you hold a seminar, follow these rules for success: Schedule the event at a time convenient to most attendees; Be specific in the invitation about when the event begins, and ends, who will be there, and what the agenda is.; Follow up the invitations with personal phone calls; Charge for the seminar to give it a higher perceived value; Follow up after the event to get people's reactions.
5. Premiums. Also called an advertising specialty, a premium is a gift of some kind that reminds your customer of you and your service. There are thousands from which to choose: key chains, coffee mugs, refrigerator magnets, baseball caps, paperweights - just about anything that can be engraved, imprinted, silk-screened, or embroidered with your company name and phone number.
6. Speeches. Depending on your topic and market, you might want to speak before Chambers of Commerce, trade associations, parent groups, senior citizens, or other local organizations.
7. Articles. Another possibility is to write an article for a trade journal, reprint it, and mail it off to your friends, customers, and prospects. This positions you as an expert, and is a particularly good way to promote a consulting business.
8. Bonuses. If you have a restaurant, give away a glass of wine with dinner to introduce a new menu. If you sell to retailers, give them a display fixture with the order of a gross. If you sell office supplies, give away a new pen with a sizeable purchase. If you're in the cosmetics business, offer customers a free sample blusher when they buy mascara and lipstick.
9. Coupons. For best results, the price break should be significant - at least 15 percent. This is one of the least expensive ways to develop new trade and an excellent tool for evaluating advertising. However, one theory holds that coupons draw people who only buy discount and never become regular customers, so be sure to monitor the results.
10. Donations. Donating your product or service to a charitable cause often results in positive exposure to community leaders, charity board members, PTAs, and civic groups. While consumer products are desired most, many organizations also look for donations of professional service time. If you have a restaurant or a large meeting facility, consider hosting an event for a charitable organization. This works best if volunteers for that charity are potential customers.
11. Samples. No matter what you do to promote your business, giving potential customers a sample is an excellent way to attract attention and make a positive impression. In many cases, it makes just as much sense to spend your marketing and advertising dollars on giving out your own products instead of buying advertisements, especially if cash is tight. The key is to give samples to the audience you want to reach, i.e., software packages to computer user groups or nutritious snacks to health-oriented consumers. In the food arena, where one taste is worth a thousand words, firms now exist that test-market new products for large and small companies alike through in-store demonstrations. A good demonstration company not only keeps track of how much of your product was given away, but also submits detailed reports on what people said about the product and how much of it was purchased.
12. Free Trials. If your product is too big or expensive to give away outright, why not offer a free trial to qualified customers? Try shipping it out to prospects with no strings attached. Most people will appreciate the opportunity to try the product, and hopefully many will like it enough to buy it.
13. Free Services. If you can't afford to give away products, offering your services as a way of generating new business can also pay off. For example, if you own a retail clothing business, send out a flyer offering customers a free fashion consultation to draw them into the store.
14. Special Benefits, Rates, or Notices. Smart organizations go out of their way to make customers feel important and appreciated. Frequent flyer clubs are the most pervasive example of loyalty-building benefits for customers only; this method has been adapted by many kinds of businesses. Most software companies sell program updates to customers at discounted prices, and advance notices about sales, changes, or opportunities can help cement customer ties.
15. Say Thanks. One of the best ways to let customers know you value their business and encourage their continued patronage is also one of the easiest. It boils down to saying thank you in letters, mailers, surveys, statement stuffers, receipts, invoices, and in person.
High Impact Marketing Programs that You Can Implement by Next Thursday
Ideas about marketing have changed dramatically during the past several years. In contrast to the 1980s approach of creating aggressive strategies to compel sales, the new style focuses on developing a service-oriented business dedicated to solving customers' problems.
It's sometimes called customer-centered marketing, and it's not as simple as it sounds. For one thing, providing customers with real solutions requires a good deal of research and insight. Yet businesses too often adopt a quick-fix response convenient for them and call it customer-centered. For example, 24-hour service lines are easily set up and seem customer-focused, but research might show that what a firm's customers actually need is a toll-free fax line for describing operating problems to technicians. In short, mere lip service to customer support is not enough. Companies must truly look beyond their internal considerations to focus squarely on their target audience.
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
The other challenge in customer-centered marketing is that it must also be competition-centered. The reason, say Al Ries and Jack Trout in Bottom-Up Marketing, is that the only way to "pry customers loose" from your competitors is to offer better solutions than they do - and exploit new markets or new opportunities your competitors haven't thought of. That means being constantly aware of the competition.
A further hurdle is that many firms are simply not marketing-oriented to start with. Where does your company stand? According to John Graham, president of Graham Communications in Quincy, Massachusetts, a key sign of problems is that businesses have no established marketing plan, taking action only when sales lag. Moreover, they balk at spending money for marketing, yet expect big results from small-budget, amateur-produced advertising materials that simply imitate the competition.
Marketing-oriented companies, on the other hand, says business development consultant Jack Harms, see their primary job as attracting and keeping customers by satisfying customer needs. They're externally focused, concentrating more on customers than on internal benchmarks such as productivity. They measure success in terms of increased gross revenues and market share, not profit margins. In addition, they move quickly to provide new products and services once the need for them has been identified.
All told, the way to success is clear. Go the extra mile to give your customers high-quality, competitive products and services. Spend money to make money. Work to attract and, more importantly, retain your customers with every well-produced marketing device appropriate to your business: newspaper and Yellow Pages ads, brochures, direct mail, TV and radio spots, newsletters, telemarketing, public relations, community sponsorships, trade shows, billboards, special events, and more.
Start by considering the 12 fast, low-cost, easy-to-implement marketing ideas outlined below.
Survey Your Customers
Salespeople can tell you a lot about your customers, which is why they're the source of customer intelligence for many companies. Yet because their job is to sell existing products or services, as opposed to perceiving and addressing unmet needs, there are limits to what salespeople can offer. Get your own firsthand view as well by taking a shift on the sales floor or with a service crew.
Better yet, survey your customers directly. What you need to learn from them, says Joan Koob Cannie, co-author with Donald Caplin of Keeping Customers for Life, can be summed up in five points:
• Why they buy from you,
• How they use your product or service,
• What they like and dislike about doing business with you,
• How you compare to the competition, and
• What you do that "annoys, infuriates or delights" them.
Put these points into a short questionnaire and ask customers to return it, anonymously, in the stamped self-addressed envelopes you provide. Ideally, survey all customers during the course of three or four weeks, so that even a small rate of return will give you a meaningful sampling of opinions.
Above all, be prepared to change to solve what customers identify as problems. If they complain of delayed order-processing during peak season, for example, offering apologies or recommending preseason ordering is the response of an internally-centered company. The customer-centered company, by contrast, hires more staff.
Follow Up On Every Sale
Don't stop with a one-time customer survey, however. Regularly evaluate all your transactions with customers to monitor the quality of your products and services, and ask customers how you can improve. Fortunately you can do this easily, again using a questionnaire.
Keep questionnaires short, advises business writer Jacquelyn Lynn, and make sure each question concerns only one issue (e.g., "Was the delivery crew prompt and courteous?" is two questions, not one). In addition, try to avoid yes/no questions and offer check-off ratings in no more than four questions, ensuring that customers are putting their ideas into short answers more often than mechanically checking boxes.
To keep the questionnaire well-focused and concise, stick to the big issues or the critical points. Begin constructing your questionnaire by writing out every
potential question you can think of; then narrow it down to the six to twelve that matter most.
An even more important part of follow-up than a questionnaire is to thank customers for their business - which you can do in a short note - and put their names on a mailing list. Then send them any of a variety of useful mailers: notices of new products or services, information about products and services related to recent purchases, sales notices, special promotions, and newsletters.
Whatever else you may include as part of your marketing plan, don't skimp on follow-up. For follow-up, emphasizes marketing guru Jay Conrad Levinson, is "the key to loyal customers."
Use Your Database to Write Customers a Personal Letter
Database marketing, explains business writer Mark Hendricks, aims "not to make the sale, but keep the customer." The underlying technique is to use database records of customers' latest purchases as well as frequency and amount of past purchases, to create targeted mailers that let you stay in touch with your customers.
The most popular of these mailers are listed above, but another type of mailer, fast and inexpensive to produce, sometimes proves the most powerful of all: personal letters.
A personal letter, as advocated by Jay Levinson, is a one-page letter that recaps what a customer has just purchased and then describes new products or services the customer might need - or simply provides helpful professional information. It conveys, in short, what you can do for that customer in the way of service, attention, and expertise.
Take the time to concentrate on customers individually by writing them letters personally tailored to their specific situation. Mention that you'll phone in a week to follow up on the matters you've broached. And add a handwritten P.S. recapping your main message.
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Try Niche Marketing
Many of today's most successful companies have stopped marketing to the broad (some say meaninglessly broad) customer categories of the 1980s (e.g., "heavy users" or "women aged 25-49"). Instead, they reach out to narrowly-focused groups, using a strategy called niche marketing.
Niche marketing gained wide popularity through Donald K. Clifford, Jr. and Richard E. Cavanaugh's The Winning Performance, which studied 6,117 small companies that had grown four times faster than the Fortune 250. Ninety percent of these firms, the authors found, competed in small market niches. All were customer- rather than sales-driven. All developed new products with the end-user in mind, and all concentrated on advertising to - and generating repeat sales from - not just any customer, but a small, credit-worthy, qualified group.
Clifford and Cavanaugh present a series of steps companies can take to adopt niche marketing for themselves:
• Compile a comprehensive list of your prospects and customers.
• Narrow the list to a profitable group you believe you can serve better than the competition.
• Create a profile of the traits common to these customers, such as sales volume or location.
• Use this profile to tailor products, services, and advertising to your niche market and qualify new prospects.
• Be prepared to experiment with several niches before finding the one that fits your company best
Distribute Free Samples
Free samples are always welcome. Food and beverages are natural candidates, as are free trials of non-consumables like furniture or office equipment. In fact, anything customers must try in order to appreciate lends itself to sampling. Sampling has historically produced great successes, from the free nibbles that have launched cookie stores to the mass mailings and giveaways that have introduced products ranging from cereals to Post-It notes.
When distributing free samples, be sure you have an adequate supply, advises writer Jacquelyn Lynn. Try to combine free samples with coupons or other marketing techniques.
Present Free Demonstrations, Consultations, & Seminars
An analog to free samples is free demonstrations or consultations, which can take place on your premises or that of your customers, or at homes, community centers, rented conference rooms, trade fairs, festivals, or other events. When staging demonstrations, talk for no more than 15 minutes, recommends Jay Levinson, and end by closing the sale. When doing consultations, determine how much information you must impart to prove expertise without giving away too much; end again by closing the sale.
Levinson suggests extending demonstrations and consultations into free seminars. Promoted through signs, circulars, media ads, and other publicities, these one-hour lectures should concern a topic related to your business and comprise 75 percent information, 25 percent sell. Give participants an easy, compelling way to sign up for your services before they leave.
Hand Out Free Gifts
If you want guaranteed attention, offer a free gift. These can include: a free gift for a particular amount or item of purchase, a free gift for responding to a direct-mail solicitation, or a free gift of a second item with the purchase of a first - a more tantalizing and successful version of the two-for-one sale.
Also consider handing out specialty gifts to prospects and customers: free pens, scratchpads, mugs, T-shirts, and other items printed with your company name, address, phone number, and business slogan. To explore the range of gifts available, consult some of the "Advertising Specialties" firms listed in the Yellow Pages. Ask the reps to suggest gifts that have been used successfully in your industry and pay special attention to new, just-introduced items whose advanced design or technology may appeal strongly to your customers. Select gifts based on their appropriateness to your customers and your business, quality of construction, and tastefulness of design.
Use Coupons as an Advertising Vehicle
Coupons offer a proven method of generating trial. Enclose them in invoices. Hand them out at the cash register. Distribute them through your sales force. Include them in a coupon pack prepared by a direct-mail advertising house.
If you decide to produce your own coupon, study samples around you to see how they're written and designed to specify the product and trumpet the savings boldly and unequivocally. If you give your coupon an expiration date, which you should do to encourage prompt use, make sure it's conspicuous.
Like all other forms of advertising, coupons work best with repetition. You'll need to try four or five, issued on a regular basis, to know how well they're working; measure their effectiveness simply by counting the number redeemed.
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Build Awareness Through Sweepstakes or Contests
Sweepstakes and contests provide exciting ways to build awareness of your products, services, and company, as well as produce the goodwill that giveaways naturally inspire. Whether entrants will win a free lunch at your restaurant or a free week in Paris (perhaps co-sponsored by a local travel agent), you must check the legalities with your lawyer before you start.
Then plan out your promotion step by step, from how customers will enter and how entries will be handled to whether you'll award prizes below the grand-prize category. For example, will everyone win something just for entering?
Finally, create an entry form and eye-catching collection box and advertise with flyers, mailers, banners, store signs, newspaper ads, or radio spots. If you'll collect entries in your store, place the box at the back of the premises so everybody must pass through your merchandise to reach it.
Afterwards, generate publicity about the winners and display photocopies of all resulting news stories at your business.
Be Creative with Telephone-hold Marketing
In most businesses, callers will at some point be placed on hold; play a telephone-hold audiotape that, over background music, talks about your products, services, or even your company itself. Besides helping the time pass faster, tapes can answer callers' questions and even inform them of products or services they need but didn't know you provide.
To find a company to produce your telephone-hold tape, check the Yellow Pages under "Telecommunications-Telephone Equipment, Services & Systems." Most firms provide everything you need - produced tape, hookups, and phone equipment - for a monthly fee.
Sell with Store Signs
Use interior signs to tell customers about the goods and services you offer, such as free delivery, free alterations, or free trials. If you stock a specialty line, like environmentally- safe products, point it out. If you've just received merchandise with a high-demand feature, let customers know.
Signs also provide an easy way to answer customers' most commonly-asked questions. Post explanatory labels to help customers differentiate among various models. Write out shelf signs describing special features that make products outstanding values or unique in their field, or telling customers where to find accessories.
Use signs, in short, to tout your company's competitive advantages and to make shopping easier, more informative, and more motivating for your customers.
Act Now to Extend Your Seasonal Sales
Is your business seasonal? If so, suggests business writer Carol June, utilize year-round marketing to improve your sales. Before the season, stimulate repeat sales by sending coupons to current customers for upcoming purchases or offering special deals on early orders. After the season, use follow-up mailings or phone calls to stay in touch with customers and encourage their loyalty. Maintain interest with an end-of-season or off-season sale of leftover merchandise.
In the longer term, consider a second-season business or product line that would be both a logical extension of your current operation and appeal to your customers. A holiday fruitcake company, for example, might branch out into year-round baked goods, or a ski shop into camping gear. If you're a retail firm, expand not your season but your customer base by adding a catalog or direct-mail wholesale operation.
To sum up, marketing is a 365-days-a-year job; it demands persistent attention in satisfying customers' needs. Equally important, it requires a constant program of efforts to develop your customer base and stimulate sales - a program initiated and implemented most effectively by putting your own twist on direct, hard-working, tried-and-true ideas such as the 12 described above. It doesn't take novelty or large sums of money to succeed in marketing; first and foremost, it takes action.
You've Got to Put the WOW Back in Business
As a private ticket agency now selling 250,000 tickets a year to theater, sports, and concert events throughout the U.S. and abroad, Ticket City in Austin, Texas has grown explosively since Randy Cohen (above) founded it in 1990.
"You've got to put the wow back in business," says Cohen of his marketing methods. "You've got to plan your work and work your plan."
That means promoting the customer's interests and encouraging repeat business right from the start. For example, Ticket City doesn't sell just "tickets," but the "best seats" available. Staffers call back every single customer to say, "I want to make sure you had a fantastic time" at whatever event the customer attended. They may also phone to offer discount tickets to this year's version of events that customers attended last year.
Though he advertises widely, usually in exchange for complimentary tickets, Cohen depends most on his telephone staff, making sure all are friendly,
engaging, and energetic, as well as deftly assertive about asking for the sale.
We Put the Money into the Quality
Since 1983, when he and his mother founded Gimmee Jimmy's Cookies, Inc. in West Orange, New Jersey, James Libman has been uncompromising about the quality of cookie preparation and ingredients. He believes that once customers taste them, Gimmee Jimmy's cookies sell themselves.
Accordingly, Libman's marketing strategy has always centered on free samples. He launched Gimmee Jimmy's with the help of extensive sampling, including his mother's all-weather stints outside supermarkets until a large regional chain began carrying the line. Currently, he also sends out cookies as thank you customer gifts to dozens of New Jersey auto dealers, banks, brokerages, and other businesses.
The company works actively in the community. Besides belonging to several chambers of commerce, the firm donates its seconds to churches and schools - especially schools for the deaf, where Libman, who is deaf, often lectures to enraptured students.
Revenues have grown from $25,000 to $1 million, generated by sales in supermarkets, CompuServe, and fueled by inexpensive sampling. "We put the money into the quality," explains office manager Fran Stack. "And," she adds, "it shows."
It All Starts at the Grassroots Level
"It all starts at the grassroots level with the employees," says Allen, explaining Petersen Farms' success since 1992, when he and his cousin Raymond Petersen took over the ailing family-run ice cream and restaurant chain in West Hartford, Connecticut
Believing that no marketing plan could succeed until employees were working together for the same goals, Petersen focused first on improving morale. He revived the old company newsletter and ran a newsletter-naming contest - won by the entry "Monthly Moos." He invited employees to repaint the plant to their taste, which produced a pink, purple, and cow-spotted decor.
When it came to marketing, in-house creativity also prevailed, resulting in colorful, high-profile special events. For example, Petersen Farms transported the "world's largest ice cream sandwich" to downtown Hartford and distributed free tastes. It developed a menu of items named for local radio personalities and donated 10 percent of revenues to charities. It organized a hospital fund raiser in which hospital teams raced to assemble chocolate-covered ice cream sandwiches; the chocolate flew.
"Use your imagination," advises Petersen, "and you can do everything big companies can do, but on a far more economical scale."
Your Best Customers Are Your Existing Customers
Steve and Maryellen Stofelano, owners of Mansion Hill Inn in Albany, New York's inner-city Mansion District, have taken on two tasks: renewing their neighborhood and promoting their inn.
In the neighborhood, the couple's efforts at reviving their street and hiring local residents have raised property values, won them a municipal award and made Mansion Hill Inn a place where guests can feel safe.
As for the inn itself, they've focused their marketing on their award-winning dining room. The Stofelanos serve only New York State wines, for example - a move that, in the state capital, has brought them notice and acclaim. The couple also offers numerous special-event dinners: wine-tasting dinners, cigar-smokers-only dinners, and "Mansion suppers" featuring the cuisines of their Polish, German, Italian, and African-American neighborhood.
In addition, using a mailing list of diners who sign up on comment cards that accompany dinner checks, the Stofelanos stay in touch with guests by sending notices of dinners or promotions like summertime room discounts for Albany residents. "Never forget," comments Steve, "that your best customers are your existing customers."
eMarketing
E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at $1 or more per piece. In addition, response rates on e-mail marketing are strong, ranging from 5 to 35% depending on the industry and format. Response rates for traditional mail averages in the 1 to 3% range.
One of the benefits of e-mail marketing is the demographic information that customers provide when signing up for your e-mail newsletter. Discovering who your customers really are - age, gender, income, and special interests, for example - can help you target your products and services to their needs.
Inkjet and LaserJet printer’s cartridges, consumables and related products now wholesale
Authorized Business Opportunity – Limited – No Investment, Inventory Required
New Deal Ink & Toner Company Mechanicsburg Pa 17055
Mechanicsburg – Harrisburg – Camp hill – Dillsburg – Chambersburg – Shippensburg – Gettysburg Pa Pennsylvania Wholesale Inkjet LaserJet Printer Cartridge Warehouse Opens
“Inkjet Ink Cartridges, Laser LaserJet Toner Cartridges Wholesale Warehouse and Distribution to the General Public are now available and the retail prices start at $.99 cents” states New Deal Ink Toner Company representative. “You can start your own business or become our customer” “We’ve come up with the grand plan for inkjet laserjet cartridge customers at all levels of the market place” “Your Church or School, Your Business or Friends can purchase inkjet and LaserJet printer cartridges at the wholesale prices at lower” “Our New Deal Ink & Toner Customers can buy an inkjet printer cartridge for their brand name printers for as little as $.99 cents that may cost twenty dollars at the big box stores” “It’s not magic states Sally Nelson “it’s a matter of controlling the distribution supply chain all the way to the end user customer” “We buy direct from manufacturers and sell direct to consumers” “We even have the planning in place to offer free samples of our New Deal Ink & Toner Company inkjet printer ink cartridges, we know that thousands will be given away free”
“When people try our inkjet ink printer cartridges, at times for free, they will always purchase their ink from us” Sally is confident as she holds up a genuine compatible inkjet and LaserJet printer cartridge. “This laser toner cartridge sells for over a hundred dollars at your local discount stores and we’re going to sell it for about thirty nine dollars” “Your college student can print their school papers again as this HP inkjet cartridge sells for almost thirty dollars at your local big box store and we’re going to sell it for less than eight dollars” “You can purchase some sets of inkjet cartridges, two blacks, one cyan, magenta and yellow for just about any type of big name brand printer for about twenty dollars” “These are not special prices they are our day to day prices for your home computer printer, your printers at work, at the doctors office or anywhere a printer might be eating up your money”
The New Deal Ink & Toner Company, Mechanicsburg Pa NewWay@Live.com has received the financial support and endowment backing to establish direct Inkjet LaserJet ink toner cartridge sales to state, regional and local institutions, with thanks to the contributions of others, now includes the general public consumer, states Gregory Bodenhamer, President and Chief operating manager of New Deal Ink & Toner Company. “We have a complex plan made simple to the public” “We will guarantee the quality, printer compatibility and satisfaction of every printer cartridge we sell and save each consumer a small fortune” “Many retail chains like Wal-Mart, Office Depot, Staples, Office Max, Best Buy, Target and hundreds of others charge people way too much for inkjet and laser cartridges”
“There is a better way for people to buy ink” “We call it the New Deal Ink & Toner Company and we’re easy to contact at NewWay@Live.com” “We’ll send you our wholesale inkjet laser catalog and wholesale order forms” “We even have $5.00 off coupons being mailed which makes many of our inkjet ink cartridges free of any charges” “You can only buy authorized New Deal Ink & Toner Company Cartridges at local authorized dealerships or from neighborhood sales agents” “Our plan is to hire hundreds of people and sell millions of inkjet and laser printer cartridges at the wholesale price” “The warehouses are full in California, Arizona, Tennessee and New York so we’re ready to build the business in central Pennsylvania”
New Deal Ink & Toner Company will offer deep discounting of Hewlett Packard, Epson, Canon, Lexmark, Dell, Panasonic, Samsung and Brother Inkjet ink cartridges, LaserJet cartridges and printer consumables and related products for the very first time in central Pennsylvania.
If you’re looking for full time or part time income you may contact New Deal Ink Toner Company at StrategicMoney@Live.com and start earning real money selling real ink to local businesses, friends and family. No investment is required and everything is provided for you. The company plans to hire hundreds of people across the country.
If you are now unemployed and just need a little help, you may contact the warehouse at EasyEarthEnterprise@Live.com and the company will send you $5.00 off coupons while supplies last.
If you would like to request the wholesale catalog send your request to NewWay@Live.com and the New Deal Ink & Toner Company Mechanicsburg Pa 17055 will send you the catalog and wholesale order forms at no cost to you.
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Points to consider when creating your e-mail newsletter:
• HTML vs. Plain Text: Response rates for HTML newsletters are generally far higher than plain text, and graphics and colors tend to make the publications look far more professional. The downside is that HTML e-mail is slower to download, and some e-mail providers may screen out HTML email.
• Provide incentive to subscribe: To get customers to sign up for your newsletter, advertise the benefits of receiving your newsletter, such as helpful tips, informative content, or early notification of special offers or campaigns.
• Don't just sell: Many studies suggest that e-mail newsletters are read far more carefully when they offer information that is useful to the customers' lives rather than merely selling products and services. Helpful tips, engaging content, and humor are often expected to accompany e-mail newsletters.
• Limit questions: As each demographic question you ask may reduce the number of customers signing up, it's best to limit the amount of information you solicit or give customers the option of skipping the questionnaire.
Establishing a Web Presence
Even if you choose not to sell your goods or services online, a business web site can be a virtual marketing brochure that you can update on demand with little or no cost. Your presence on the Internet can be a useful marketing tool by providing richer pre-sale information or post-sale support and service. This might temporarily differentiate your product or service from your competitors'. E-marketing has lessened the disadvantage that small businesses have faced for years when competing with larger businesses.
eCommerce has redefined the marketplace, altered business strategies, and allowed global competition between local businesses. The term "electronic commerce" has evolved from meaning simply electronic shopping to representing all aspects of business and market processes enabled by the Internet and other digital technologies. The SBA is preparing to help this new generation of Internet-enabled or eSmall Businesses.
Today's business emphasis is on ecommerce - rapid electronic interactions enabled by the Internet and other connected computer and telephone networks. Rapid business transactions and unparalleled access to information is changing consumer behavior and expectations. The U.S. Small Business Administration (SBA) is reshaping its programs to better serve small businesses that take advantage of the Internet and other emerging technologies.
Many small businesses assume that the Internet has little value to them because they feel that their product or service cannot be easily sold online, but inexpensive information processing and electronic media can help most small businesses provide better, faster customer service and communication.
To learn more about the benefits of ecommerce as a marketing tool:
Forecasting For Growth: Strategic Thinking
To be effective as a leader, you must develop skills in strategic thinking. Strategic thinking is a process whereby you learn how to make your business vision a reality by developing your abilities in team work, problem solving, and critical thinking. It is also a tool to help you confront change, plan for and make transitions, and envision new possibilities and opportunities.
Strategic thinking requires you to envision what you want your ideal outcome to be for your business, then work backwards by focusing on the story of how you will be able to reach your vision.
As you develop a strategic vision for your business, there are five different criteria that you should focus on. These five criteria will help you define your ideal outcome. In addition, they will help you set up and develop the steps necessary to make your business vision a reality.
The following is a list of the five criteria of the strategic thinking process:
• Organization. The organization of your business involves the people you will have working for you, the organizational structure of your business, and the resources necessary to make it all work. What will your organization look like? What type of structure will support your vision? How will you combine people, resources, and structure together to achieve your ideal outcome?
• Observation. When you are looking down at the world from an airplane, you can see much more than when you are on the ground. Strategic thinking is much the same in that it allows you to see things from "higher up." By increasing your powers of observation, you will begin to become more aware of what motivates people, how to solve problems more effectively, and how to distinguish between alternatives.
• Views. Views are simply different ways of thinking about something. In strategic thinking, there are four viewpoints to take into consideration when forming your business strategy: the environmental view; the marketplace view; the project view; and the measurement view. Views can be used as tools to help you think about outcomes, identify critical elements, and adjust your actions to achieve your ideal position.
• Driving Forces. What are the driving forces that will make your ideal outcome a reality? What is your company's vision and mission? Driving forces usually lay the foundation for what you want people to focus on in your business (i.e., what you will use to motivate others to perform). Examples of driving forces might include: individual and organizational incentives; empowerment and alignment; qualitative factors such as a defined vision, values, and goals; productive factors like a mission or function; quantitative factors such as results or experience; and others such as commitment, coherent action, effectiveness, productivity, and value.
• Ideal Position. After working through the first four phases of the strategic thinking process, you should be able to define your ideal position. Your ideal position outline should include: the conditions you have found to be necessary if your business is to be productive; the niche in the marketplace that your business will fill; any opportunities that may exist either currently or in the future for your business; the core competencies or skills required in your business; and the strategies and tactics you will use to pull it all together.
By working through these five areas, you will begin to get a clearer picture of exactly how your business vision can be accomplished. As your vision becomes more focused, your ideas will appear stronger and more credible. Not only will it be easier to convince others that your idea is a good one, but it will also be easier to maintain your own conviction and motivation when you reach any pitfalls or obstacles in the road.
Overall, you can apply strategic thinking skills to any area of your life. But by making a concerted effort to apply them specifically to your business venture, you will have a much better chance of bringing your vision to life. And isn't that what you want?
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
The most common serious mistake made in business is not picking the right one to begin with. This session will provide you with important evaluation techniques.
Characteristics of a Successful Entrepreneur
Step-by-Step Approach
Decide if you really want to be in business
Decide what business and where
Decide whether to start full-time or moonlight
Selection Strategy
Things to Watch Out For
Required Activities
Comparative Evaluation
How to Evaluate a Specific Business you have in Mind
"For" and "Against" List
Get Completely Qualified
This key ingredient for a successful business is too often skipped. This session will show you how to create your own individualized business plan and provide the tools to make it easy.
What is a Business Plan?
Why Prepare a Business Plan?
What to avoid in your business plan
Business Plan Format
Vision statement
The people
Business profile
Economic assessment
Six Steps to a Great Business Plan
Basic business concept
Feasibility and specifics
Focus and refine concept
Outline the specifics of your business
Put your plan into a compelling form
Review sample plans
Business Plan's Necessary Factors
Understanding your market
Healthy, growing and stable industry
Capable management
Able financial control
Consistent business focus
Mindset to anticipate change
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Communication is key to any business success! Here we will review basic communication and equipment aspects of business
Types of Communication
External
Internal
Basic Communication Tools
Telephones
Pagers
Facsimile Machines
Computers
Desktop
Laptop
Handheld
Software
Internet
Browsers
Feasibility and Specifics
Internet Service Provider
Email
Technology Planning
This session will clearly spell out your options for deciding the form of business that is right for you.
Decisions that every entrepreneur must make:
Whether to go into business alone or with a partner.
What type of business organization to use for the business: proprietorship, partnership, corporation or limited liability company.
What professional advisors to select.
Should You Have a Partner
Arguments For
Arguments Against
What Type Of Business Organization Is Best For You?
Sole proprietorship
General partnership
Limited partnership
Corporation
"S" Corporation
Limited liability company
Laws That May Affect You
Income tax returns
Franchise tax returns
Employment tax returns
The time for payment of withheld and employers share of employment taxes
Unemployment tax returns and payment
Sales tax reports and payments
How Can Your Professionals Help You?
Attorney
Accountant
Payroll service providers
Other Professionals
Suggested Activities
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Choose a suitable name for your business and find out what licenses and permits you may require, and how to get them.
First Things First
Licenses & Permits
Local Licenses and Permits
State Licenses and Permits
Federal Licenses and Permits
Where do I go to get a licenese?
How about if I am working from home?
Business Name or DBA (Doing Business As)
Do I need to have a DBA?
What are the benefits to establishing a DBA?
What is the process of getting a DBA?
Banking Under Your Business Name
Should I Trademark My Business Name?
Seller's Permit
What is a seller's permit?
Where do I get a seller's permit?
Employer Identification Number (EIN)
What is the importance of EIN?
Do I need an EIN?
An EIN is required if:
How do I apply for an EIN?
Useful Links
Business License and Permits Checklist
Suggested Activities
This session will explain in simple terms the various forms of insurance you will need and explain the importance of each of them.
Insurance Coverage For Small Businesses
Business Property Insurance
Liability Insurance
Worker's Compensation Insurance
Other Insurance Coverage
Excess Liability Coverage
Employment Practices Liability Coverage
Life Insurance
Suggested Activities
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
A wonderful business can be crippled by a poor location or a poorly negotiated lease. You will learn how to create your own site model and the important aspects of a lease agreement.
Location, Location, Location
Zoning Categories
Criteria for Home Based Business
Criteria for a Manufacturing, Warehousing or Industrial Business
Criteria for a Retail Business
Leasing Do's and Don'ts
Do's and Don'ts
Points to Consider Before Signing a Lease or Purchasing Property
Lease Check-Off List
To Rent or to Buy Considerations
Do Your Homework
Site Location Criteria
Evaluation Table
Before you start your business, you will need to learn how to keep score (basic accounting) and how to maintain cash in your bank account (cash flow control). This session explains both in simple terms.
Step One: Gain the knowledge
Step Two: Select an accountant
Methods of Accounting
Cash Basis Method
Accrual Method
Tax Liability Issues
Income taxes
Payroll taxes
Financial and Technical Assistance
Internal Controls
Quarterly Returns
Bank Account Reconciliation
Employee Benefits Policy
Step Three: Do your own bookkeeping!
The Three Major Financial Statements
The Balance Sheet
The Income Statement
Cash Flow Control
Accounting and Cash Flow Punch List
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
You will learn how to locate, negotiate and maintain sources of money to get you started and help you expand your business.
First Things First
How Much Money Do You Need?
What do you need it for?
Unsecured Loans
Secured Loans
Collateral
Loans vs. Investment
Where to Get the Money
Types of Funding Sources
Lender Comparison Table
The Art of Getting the Money
Business Loans
Repayment Plan
Other Quick Tips
After You Get the Money
Activities
E-Commerce is the fastest growing segment of our economy. It allows even the smallest business to reach a global audience with its product or message with minimal cost.
E-Commerce Overview
What is E-Commerce?
Is an E-Commerce website right for your business?
Money transactions
Setting Up a Website
Registering your domain name
Hosting your website
Building your website
Hiring a professional website developer
Designing your own website
Tips For Developing a Successful Site
Make your site easy to use
Provide useful content
Encourage customer feedback
Develop a mailing list
Online Marketing and Promotion
Search engines - your primary marketing tool
How does your website rank?
What are people searching for?
How to manage search engine placement
Key components to successful search engine marketing for a website
Search Engines and Resources
Targeted E-Mail
eBay
How to get started
Listing basics
Fees
Get the most from your eBay experience
Don'ts of eBay
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
You will learn how to make objective decisions when considering the purchase of a business or a franchise--and how to evaluate how much you should pay.
How Should I Go About Buying A Business?
Opportunities
Financial ability
Evaluating a Business
Verify revenue information
Buying an existing or new business
Pro's and Con's of Buying a Franchise
Pro's and con's of buying a franchise
What I should know about a prospective franchiser
Becoming a franchiser
Suggested Activities
Visit different operations
Attend trade shows
Understand your intended business
Analyze any appropriate existing business
Analyze a franchised operation
You are furnished with check-off lists to maximize your marketing results and avoid the most common mistakes made in opening a business.
Opening for Business
Before you start checklist
Marketing
Pinpoint your customers
Recruit the "good" employees
Train your employees thoroughly in marketing skills
Check list for hiring and training of your marketing team
What and how to buy
How to buy checklist
Marketing tools
E-commerce
Promotion and advertising
Mailing lists
Most Common Mistakes
Checklist to avoid pitfalls
Suggested Activities
A growing business needs to have appropriate expansion policies in place, plans to motivate key employees and know-how in handling common business problems. Here's the advice from been-there-done-that experts.
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Rules to Follow Before Expanding
Starting with a Pilot Operation First
Problems in Expanded Business not Present in a Start-up
Delegation of responsibility and authority
Monetary incentive plans
Ways to Motivate Key Employees
Leveraged profit sharing plan
Unleveraged profit sharing plan
Commission plan
Key Elements for Profit Centers
Overall considerations
Long-range financial planning
Common Business Problems
Uncontrolled cash flow
Drop in sales or insufficient sales
Higher costs
New competition
Business recessions
Incompetent managers or employees
Dishonesty, theft
Basic rules for handling serious business problems
Suggested Activities
Products may be described in terms of their features and benefits. Features are product characteristics; benefits are customer needs served by those features. Some examples of features are size, color, horsepower, functionality, design, hours of business, and fabric content. Benefits are less tangible but always answer the customer’s question: What’s in it for me?
While product features are usually easy to define, product benefits can be trickier because they exist in the customers' minds. The most compelling product benefits are those that provide emotional or financial rewards. It’s not the brighter smile that the toothpaste offers that is its benefit; it’s what the smile might bring you (a good-looking mate, a better job, etc.).
Emotional rewards run the gamut of human emotions, but basically allow the buyer to feel better in some way. For example, sending flowers to a friend or family member allows the buyer to feel supportive or loving. Buying products made from recycled materials offers the buyer the chance to feel environmentally responsible.
Products that deliver financial rewards allow the buyer to save money (e.g., a discount long-distance phone plan) or make money (e.g., computer software for managing a home-based business).
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Discovering Your Product's Benefits
To identify your product’s benefits, you must consider your customers' needs. Imagine yourself in your customers’ shoes, talk to them directly, or conduct surveys asking about their needs and perceptions. If possible, hire an independent firm to conduct a focus group with a sample group of customers to test your product for usability and desirability. Examine customers who have purchased your product in the past. What do their customer profiles tell you about your product’s benefits?
Once you have a basic sense of your product's benefits, you can set up systems to develop and track their evolution:
• Ask customers for suggestions for improvement.
• Pay careful attention to customer complaints and prospect inquiries. Train and reward employees for questioning customers and prospects to learn what they like and don’t like about your product.
• Watch your competitors. Do the changes in their product offerings suggest product benefits you hadn't yet considered?
Why is it important to understand my product’s features and benefits?
Understanding product features and benefits allows you to:
• Describe your products in terms relevant to your customers.
• Differentiate - explain how your product is different than the competition's.
• Effectively choose pricing and positioning strategies. Refer to strategy ideas below in "Strategies that are based on features."
Differentiation
Products may be highly unique (specialty products), virtually indistinguishable from competitors’ products (commodity products), or in between these extremes. No level of uniqueness is necessarily better than any other, but they do require different marketing strategies. A potentially important strategy for specialty products is differentiation, which sets them apart from the competitors’ products in the minds of customers. A thorough understanding of how your product’s benefits compare to your competitors’ allows you to compete effectively with them through differentiation.
• Commodity Products - Few, if any, perceived differences among competing products.
• Specialty Products - Highly unique features compared to other products competing for buyers' dollars.
Strategies that are based upon features
• Introducing - Identifying yourself as the first to offer a new product feature is a proven competitive strategy. For example, specifying a product as the first organic body lotion containing Vitamin E will position your company as a leader, at least for a while.
• Improving/Modifying - Instead of being at the head of the pack with a totally new feature, you might modify or improve your product’s features, which creates the impression that your company cares about satisfying its customers. Modifying product features is a strategy many businesses use when a competitor has lowered prices. For example, if the maker of one organic body lotion lowers its price, the maker of another may add Vitamin E as a new and improved feature but keep its price the same. It is important to remember that modifying features usually leads to changes in benefits. Stay aware of the evolution of perceived benefits your product offers so you can use them in your marketing.
• Grouping - Often, features are grouped into different product models — and prices — escalating from a basic model to a fully loaded model. Automobiles, electronic devices, and vacation packages each offer features that may be added to a basic product model. Services can also be grouped in this fashion. For example, an accountant might offer a certain fee for preparing annual tax returns, another fee to also process payroll, and another to manage all of a client's financial affairs.
It's not easy to think about ideas as property, but for some businesses it's vital. Most of us have had an idea for a new product or service only to dismiss, postpone, or neglect it. Sometimes we later find that others had the same idea, but took it to market before we did. By that time, it is too late for us to take advantage of the idea.
Ideas are relatively easy to come by, but inventions are more difficult. It takes knowledge, time, money, and effort to refine an idea into a workable invention, even on paper. Turning an invention into an innovation - a new product accepted by the marketplace - takes a lot of effort and a little luck. There are substantial barriers in the path of those who pursue innovation. Overcoming them requires careful planning and plenty of input from others.
Hundreds of thousands of inventors and innovators file each year for protection under U.S. patent, trademark, and copyright laws. However, it can be hard to decide which of the three vehicles is most appropriate for the protection of a particular invention. Although a single product or service may require a patent, a trademark, and a copyright, each category protects a distinct aspect of a creative work or expression.
Patents, copyrights, and trademarks, as well as know-how or trade secrets, are often collectively referred to as intellectual property. Many firms have such property without even being aware of it or of the need to take measures to protect it.
Many people's notions of intellectual property are unrealistic. Some believe, for example, that simply having a patent on a product will enable one to succeed in the marketplace. Consequently, they may spend thousands of dollars to obtain the exclusive rights to market something that no one wants or can afford to buy. Others may decide that intellectual property protection is not worth the trouble.
People who may not be interested in protecting their own rights must still take precautions to avoid infringing on the rights of others. This calls for more than the avoidance of copying. Some copying is unavoidable, but one can easily infringe on the rights of others without deliberately imitating specific features of goods or services.
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
100+ Marketing Ideas
Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas; use it to help better understand customer needs and ways to satisfy those needs.
General Ideas
• Never let a day pass without engaging in at least one marketing activity.
• Determine a percentage of gross income to spend annually on marketing.
• Set specific marketing goals every year; review and adjust quarterly.
• Maintain a tickler file of ideas for later use.
• Carry business cards with you (all day, every day).
• Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings.
Target Market
• Stay alert to trends that might impact your target market, product, or promotion strategy.
• Read market research studies about your profession, industry, product, target market groups, etc.
• Collect competitors' ads and literature; study them for information about strategy, product features, benefits, etc.
• Ask clients why they hired you and solicit suggestions for improvement.
• Ask former clients why they left you.
• Identify a new market.
• Join a list-serve (e-mail list) related to your profession.
• Subscribe to an Internet usenet newsgroup or a list-serve that serves your target market.
Product Development
• Create a new service, technique, or product.
• Offer a simpler/cheaper/smaller version of your (or existing) product or service.
• Offer a fancier/more expensive/faster/bigger version of your (or existing) product or service.
• Update your services.
Education, Resources, and Information
• Establish a marketing and public relations advisory and referral team composed of your colleagues and/or neighboring business owners; share ideas and referrals and discuss community issues. Meet quarterly for breakfast.
• Create a suggestion box for employees.
• Attend a marketing seminar.
• Read a marketing book.
• Subscribe to a marketing newsletter or other publication.
• Subscribe to a marketing list-serve on the Internet.
• Subscribe to a marketing usenet newsgroup on the Internet.
• Train your staff, clients, and colleagues to promote referrals.
• Hold a monthly marketing meeting with employees or associates to discuss strategy and status and solicit marketing ideas.
• Join an association or organization related to your profession.
• Get a marketing intern to take you on as a client; it will give the intern experience and you some free marketing help.
• Maintain a consultant card file for finding designers, writers, and other marketing professionals. Hire a marketing consultant to brainstorm with.
• Take a creative journey to another progressive city or county to observe and learn from marketing techniques used there.
Pricing and Payment
• Analyze your fee structure; look for areas requiring modifications or adjustments. Establish a credit card payment option for clients.
• Give regular clients a discount.
• Learn to barter; offer discounts to members of certain clubs/professional groups/organizations in exchange for promotions in their publications.
• Give quick pay or cash discounts.
• Offer financing or installment plans.
Marketing Communications
• Publish a newsletter for customers and prospects (it doesn't have to be fancy or expensive). Develop a brochure of services.
• Include a postage-paid survey card with your brochures and other company literature. Include check-off boxes or other items that will involve the reader and provide valuable feedback to you.
• Remember, business cards aren't working for you if they're in the box. Pass them out! Give prospects two business cards and brochures - one to keep and one to pass along.
• Produce separate business cards/sales literature for each of your target market segments (e.g. government and commercial and/or business and consumer).
• Create a poster or calendar to give away to customers and prospects.
• Print a slogan and/or one-sentence description of your business on letterhead, fax cover sheets, and invoices. Develop a site on the World Wide Web.
• Create a signature file to be used for all your e-mail messages. It should contain contact details, including your Web site address and key information about your company that will make the reader want to contact you.
• Include testimonials from customers in your literature.
• Test a new mailing list. If it produces results, add it to your current direct mail lists or consider replacing a list that's not performing up to expectations.
• Rather than sending direct mail in plain white envelopes, use colored or oversized envelopes to pique recipients' curiosity.
• Announce free or special offers in your direct response pieces. (Direct responses may be direct mail, broadcast faxes, or e-mail messages.) Include the offer in the beginning of the message as well as on the outside of the envelope for direct mail.
•
• Competitive Analysis New Deal Ink & Toner Company
• Mechanicsburg Pa
• Gregory Bodenhamer President
• NewWay@Live.com
• You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
• This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
• If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
•
Media Relations
• Update your media list often so that press releases are sent to the right media outlet and person.
• Write a column for the local newspaper, local business journal, or trade publication.
• Publish an article and circulate reprints.
• Send timely and newsworthy press releases as often as needed.
• Publicize your 500th client of the year (or other notable milestone).
• Create an annual award and publicize it.
• Get public relations and media training or read up on it.
• Appear on a radio or TV talk show.
• Create your own TV program on your industry or your specialty. Market the show to your local cable station or public broadcasting station as a regular program, or see if you can air your show on an open access cable channel.
• Write a letter to the editor of your local newspaper or trade magazine.
• Take an editor to lunch.
• Get a publicity photo taken and enclose with press releases.
• Consistently review newspapers and magazines for possible PR opportunities.
• Submit tip articles to newsletters and newspapers.
• Conduct industry research and develop a press release or article to announce an important discovery in your field.
• Create a press kit and keep its contents current.
Customer Service and Customer Relations
• Ask your clients to come back again.
• Return phone calls promptly.
• Set up a fax-on-demand or email system to easily respond to customer inquiries.
• Use an answering machine or voice mail system to catch after-hours phone calls. Include basic information in your outgoing messages such a business hours, location, etc.
• Record a memorable message or tip of the day on your outgoing answering machine or voice mail message.
• Ask clients what you can do the help them.
• Take clients out to a ball game, show, or another special event - just send them two tickets with a note. Hold a seminar at your office for clients and prospects.
• Send handwritten thank you notes.
• Send birthday cards and appropriate seasonal greetings.
• Photocopy interesting articles and send them to clients and prospects with a hand-written FYI note and your business card.
• Send a book of interest or other appropriate business gift to a client with a handwritten note.
• Create an area on your Web site specifically for your customers.
• Redecorate your office or location where you meet with your clients.
Networking and Word of Mouth
• Join a Chamber of Commerce or other organization.
• Join or organize a breakfast club with other professionals (not in your field) to discuss business and network referrals.
• Mail a brochure to members of organizations to which you belong.
• Serve on a city board or commission.
• Host a holiday party.
• Hold an open house.
• Send letters to attendees after you attend a conference.
• Join a community list-serve (e-mail list) on the Internet.
Advertising
• Advertise during peak seasons for your business.
• Get a memorable phone number, such as 1-800-WIDGETS.
• Obtain a memorable URL and email address and include them on all marketing materials.
• Provide Rolodex® cards or phone stickers preprinted with your business contact information.
• Promote your business jointly with other professionals via cooperative direct mail.
• Advertise in a specialty directory or in the Yellow Pages.
• Write an ad in another language to reach the non-English-speaking market. Place the ad in a publication that market reads, such as a Hispanic newspaper.
• Distribute advertising specialty products such as pens, mouse pads, or mugs.
• Mail bumps - photos, samples, and other innovative items to your prospect list. (A bump is simply anything that makes the mailing envelope bulge and makes the recipient curious about what's in the envelope!)
• Create a direct mail list of hot prospects.
• Consider non-traditional tactics such as bus backs, billboards, and popular Web sites.
• Project a message on the sidewalk in front of your place of business using a light directed through words etched in a glass window.
• Consider placing ads in your newspaper's classified section.
• Consider a vanity automobile tag with your company name.
• Create a friendly bumper sticker for your car.
• Code your ads and keep records of results.
• Improve your building signage and directional signs inside and out.
• Invest in a neon sign to make your office or storefront window visible at night.
• Create a new or improved company logo or recolor the traditional logo.
• Sponsor and promote a contest or sweepstakes.
Special Events and Outreach
• Get a booth at a fair/trade show attended by your target market.
• Sponsor or host a special event or open house at your business location in cooperation with a local non-profit organization, such as a women's business center. Describe how the organization helped you.
• Give a speech or volunteer for a career day at a high school.
• Teach a class or seminar at a local college or adult education center.
• Sponsor an Adopt-a-Road area in your community to keep roads litter-free. People that pass by the area will see your name on the sign announcing your sponsorship.
• Volunteer your time to a charity or non-profit organization.
• Donate your product or service to a charity auction.
• Appear on a panel at a professional seminar.
• Write a How To pamphlet or article for publishing.
• Produce and distribute an educational CD-ROM or audio/video tape.
• Publish a book.
Sales Ideas
• Start every day with two cold calls.
• Read newspapers, business journals, and trade publications for new business openings, personnel appointments, and promotion announcements made by companies. Send your business literature to appropriate individuals and firms.
• Give your sales literature to your lawyer, accountant, printer, banker, temp agency, office supply salesperson, advertising agency, etc. (Expand your sales force for free!)
• Put your fax number on order forms for easy submission.
• Set up a fax-on-demand or e-mail system to easily distribute responses to company or product inquiries.
• Follow up on your direct mailings, email messages, and broadcast faxes with a friendly telephone call.
• Try using the broadcast fax or email delivery methods instead of direct mail. (Broadcast fax and email allows you to send the same message to many locations at once.)
• Use broadcast faxes or email messages to notify your customers of product service updates.
• Extend your hours of operation.
• Reduce response/turnaround time. Make reordering easy - use reminders. Provide preaddressed envelopes.
• Display product and service samples at your office.
• Remind clients of the products and services you provide that they aren't currently buying.
• Call and/or send mail to former clients to try and reactivate them.
• Take sales orders over the Internet.
Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Inkjet and LaserJet printer’s cartridges, consumables and related products now wholesale
Authorized Business Opportunity – Limited – No Investment, Inventory Required
New Deal Ink & Toner Company Mechanicsburg Pa 17055
Mechanicsburg – Harrisburg – Camp hill – Dillsburg – Chambersburg – Shippensburg – Gettysburg Pa Pennsylvania Wholesale Inkjet LaserJet Printer Cartridge Warehouse Opens
“Inkjet Ink Cartridges, Laser LaserJet Toner Cartridges Wholesale Warehouse and Distribution to the General Public are now available and the retail prices start at $.99 cents” states New Deal Ink Toner Company representative. “You can start your own business or become our customer” “We’ve come up with the grand plan for inkjet laserjet cartridge customers at all levels of the market place” “Your Church or School, Your Business or Friends can purchase inkjet and LaserJet printer cartridges at the wholesale prices at lower” “Our New Deal Ink & Toner Customers can buy an inkjet printer cartridge for their brand name printers for as little as $.99 cents that may cost twenty dollars at the big box stores” “It’s not magic states Sally Nelson “it’s a matter of controlling the distribution supply chain all the way to the end user customer” “We buy direct from manufacturers and sell direct to consumers” “We even have the planning in place to offer free samples of our New Deal Ink & Toner Company inkjet printer ink cartridges, we know that thousands will be given away free”
“When people try our inkjet ink printer cartridges, at times for free, they will always purchase their ink from us” Sally is confident as she holds up a genuine compatible inkjet and LaserJet printer cartridge. “This laser toner cartridge sells for over a hundred dollars at your local discount stores and we’re going to sell it for about thirty nine dollars” “Your college student can print their school papers again as this HP inkjet cartridge sells for almost thirty dollars at your local big box store and we’re going to sell it for less than eight dollars” “You can purchase some sets of inkjet cartridges, two blacks, one cyan, magenta and yellow for just about any type of big name brand printer for about twenty dollars” “These are not special prices they are our day to day prices for your home computer printer, your printers at work, at the doctors office or anywhere a printer might be eating up your money”
The New Deal Ink & Toner Company, Mechanicsburg Pa NewWay@Live.com has received the financial support and endowment backing to establish direct Inkjet LaserJet ink toner cartridge sales to state, regional and local institutions, with thanks to the contributions of others, now includes the general public consumer, states Gregory Bodenhamer, President and Chief operating manager of New Deal Ink & Toner Company. “We have a complex plan made simple to the public” “We will guarantee the quality, printer compatibility and satisfaction of every printer cartridge we sell and save each consumer a small fortune” “Many retail chains like Wal-Mart, Office Depot, Staples, Office Max, Best Buy, Target and hundreds of others charge people way too much for inkjet and laser cartridges”
“There is a better way for people to buy ink” “We call it the New Deal Ink & Toner Company and we’re easy to contact at NewWay@Live.com” “We’ll send you our wholesale inkjet laser catalog and wholesale order forms” “We even have $5.00 off coupons being mailed which makes many of our inkjet ink cartridges free of any charges” “You can only buy authorized New Deal Ink & Toner Company Cartridges at local authorized dealerships or from neighborhood sales agents” “Our plan is to hire hundreds of people and sell millions of inkjet and laser printer cartridges at the wholesale price” “The warehouses are full in California, Arizona, Tennessee and New York so we’re ready to build the business in central Pennsylvania”
New Deal Ink & Toner Company will offer deep discounting of Hewlett Packard, Epson, Canon, Lexmark, Dell, Panasonic, Samsung and Brother Inkjet ink cartridges, LaserJet cartridges and printer consumables and related products for the very first time in central Pennsylvania.
If you’re looking for full time or part time income you may contact New Deal Ink Toner Company at StrategicMoney@Live.com and start earning real money selling real ink to local businesses, friends and family. No investment is required and everything is provided for you. The company plans to hire hundreds of people across the country.
If you are now unemployed and just need a little help, you may contact the warehouse at EasyEarthEnterprise@Live.com and the company will send you $5.00 off coupons while supplies last.
If you would like to request the wholesale catalog send your request to NewWay@Live.com and the New Deal Ink & Toner Company Mechanicsburg Pa 17055 will send you the catalog and wholesale order forms at no cost to you.
Ink Toner Cartridge Business NDITC Refill Cartridge Business Ink and Toner Cartridges Open Refill Business Today NDITC Open Start Inkjet Toner Printer Cartridge Retail Store Web Site Today NDITC “Create absolute cash flow wealth inkjet and laser toner printer cartridges NDITC business plans
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Wednesday, March 11, 2009
get your free wholesale direct inkjet cartridge catalog from New Deal Ink and Toner company
“Inkjet Ink Cartridges, Laser LaserJet Toner Cartridges Wholesale Warehouse and Distribution to the General Public are now available and the retail prices start at $.99 cents” states New Deal Ink Toner Company representative. “You can start your own business or become our customer” “We’ve come up with the grand plan for inkjet laserjet cartridge customers at all levels of the market place” “Your Church or School, Your Business or Friends can purchase inkjet
Saturday, September 6, 2008
All the things that matter to girls teenagers young women and their mothers PeopleNology
Bedrock - Bedroom - Boardroom Evolution Experience Education Emotional Intelligence Gregory Lynn Bodenhamer Copyright 2006-2008 All Rights Reserved PeopleNology for Business Nollijy for Lovers PeopleNology@hotmail.com GregoryBodenhamer@Live.com PeopleNology Peopletopia Peopletopian So faithful and exact is the evolutionary history of women it has created or at least helped create the life you lead today. Our attempt will be to journey with you and look at the whole life of society and how you participate. From the cave and it’s bedrock philosophy you will discover many things and teachings that hold you back today. The ancient you had a very difficult time trying to just survive the hour or day. You will discover that our information based and machine based society still looks upon you as you once were so long ago. There is truth is history and we will explore how you wonderful mind works and why you think and feel certain things. The classes of our society tells you were to go to school, what to study while you’re there and who to marry and when. Within your mind you’ll discover the absolute rhythms that beat from the bedrock of your past, into your own bedroom and in your professional boardroom life today. Your whole life study is a journey that will never be completed. You’re mind is the only place to discover your future place, who you really love and the wonders of the world. This is written for the women of the world and their children. It’s written for the precious friends that we hold in our hearts. The words speak of the past relationships so we can fill up our lives with new hopes, dreams, inspiration and the wonderful world that waits for us. We’ll talk of many things that will help the youth of your mind and soul become alive again. People love you, even though you may never know, some still wait for you, even though in only their soul. Greg Bodenhamer Beyond your wildest dreams people treat you certain ways today because of ancient history. It was the time of the cave and you were just another animal called woman. Of such things we will study and bring you up to current times. The actual is possible because we are here together and you’re among friends. There is a beginning and ending to everything that we understand and we’ll explore the start of this primitive notion of woman and we’ll put an end to societies conceptions. Literally, beyond your dreams of a better day waits the truth on how to create a better future. You have spent your entire life as women being isolated and the course of everyday is alienation from family, friends and the earth itself. Many women travel their worlds thinking their happy and free when in reality they’re living inside the role of another human being. Evolution has played a roll, the prehistoric bedrock environment has set the path that most women lead to this day. Beyond the conceptions there is a way and means of your thinking. We’ll study why and how you think and also the way of thinking of men. It seems we’re all in fear of honest communications and the personal nature of life itself. You’ll discover that evolutionary forces of nature and mankind has created you, how you think and how you respond. You will no longer be isolated by society, friends or family. You’ll look at people in a different way and have a new path to follow. We’ll teach you how to know the truth and to persuade others for better relationships. You’ll learn about the organic evolution that has fully persuaded others to treat you different, abuse everything that's important and roles you must play. It seems you have been an actor in another's play for the world. The curtain is open and there is no dress rehearsal so don’t be delayed. We’re going to open your mind and discover who put all those thoughts and feelings in there that makes you struggle, lay down when you want to stand, be quite when you have something to say and give your entire life and soul to another. You had to arrive in a natural way, we are all natural. From the beginning at the bedrock of you is the primitive and prehistoric nature of the world. Let’s start at the beginning. At the beginning you were mostly all alone. Many experts have many opinions because no person alive was there at the beginning. What we do know is that two people make another so there had to be a start. We now have some proof, with more to follow, that people, kind of like me and you lived in China about 600,000 years ago. Recent discoveries show that we were around a long time before. These were people that retained some of the markings of the ape. The evolutionary idea should not disturb you at all. Something or someone made the first one of us, it only makes sense. We lived in caves together as man and woman and there was no technology. We ate what we could find or kill and truly, only the strong survived. It was the ancient times, before the sun rise of our learning and exploring the world. The bones of our ancient friends have been found around the world. Some experts say we traveled in small groups or tribes of people. Some experts show that we just stayed in the cave and ventured out for food. It was not a life that you could imagine today even though we are not very far removed from their realities. The few people that walked the earth spent all their lives looking for food, staying warm, killing animals and walking to another place looking for something else. We did live in caves and we believed in what is called crooked justice. This paradox of both opposites being true at the same time is only the beginning of our unusual past. Crooked justice was cultivated and was harsh that we cannot imagine. All the old time instinctive urges ruled the day. Our beginning was before the time of domestic animals and matches. We ventured out to hunt for food that had to be killed. It was the time that the food could kill the hunter. We didn't grow corn or store up food as we had no way of knowing how. It was the time to kill or be killed that was our beginning. We had to have the capacity to gain food daily. If we didn't eat we would quickly die, the ultimate bankruptcy. People quickly learned that the man became bigger for a reason. The man had the strength, longer legs, stronger arms and could travel for days to kill animals and gather plants to eat. It was the time of the strong. We didn't have the taste for food that you have today. They understood the hunger pain, the instinctive side of food. The appetite was the same that you have today. You want food because you’re hungry, they too felt the same way. They thought of food all the time. They would reach out from their caves and venture for days looking for more and more food. The men would travel with their strength in very small groups within their tribes. We have found their bones all over the world. Small groups of mostly men and a very few women have been found in caves around the world. The men found their importance by being the best hunter, the fastest runner or the strongest of the strong. As thousands of years past the human evolution started to show its face. The woman left in the cave, with shorter legs, not as strong was starting to get smaller, a little weaker as the cave man got stronger the paradox of life makes her weaker. As the men traveled their muscles got bigger and they could run for hours and hours. The woman was in the cave waiting for them to come back. The man had to render some important service to the group and his rewards was mostly found within food. There was nothing more important than finding the food, regardless of taste, regardless of danger, regardless of weather and chance of death. Over thousands of years the man reached out and conquered many things in very simple ways. The woman was loosing the knowledge race as the experiences would not be hers. They were no books, no special places and no friends to talk with about anything as they had almost no knowledge. These instinctive times ruled the world. It was the same place you see today, the tall green trees, the ice and snow on the mountain, the water running down the valley and animals roaming. They were mostly all alone. The food that they ate gave them vitamins, helped them grow but it seems the men always had the better food as they were closer to the food supply. Imagine killing dozens of miles away and not eating. They ate during the hunt, at the time of kill and brought food for the cave and ate again. They were stronger, they ate different plant foods, they had different vitamins. We didn't have the chance to move too far as another tribe might be one hundred miles to the west. We could only travel within our own ancient range unless we wanted to fight and kill other people for more hunting range and better food. These guarded boundaries of food, water and shelter allowed certain small tribes to gain strength and become larger. Notice a baby in your arms today. It’s a miracle of human evolution as you see a child reach out, away from their body, as they reach for food. A baby will reach out for food because their instincts tell them to when they want food. You, as their mother, did not teach them to suck on your breast, or to cry when they want, or reach out when they want more. You’ll also notice that they pull back, it’s something the creator gave them, the reaching out and pulling back will last their entire life. You do it to. The ancients reached out and looked for food. They pulled back and brought food to the cave for the others. More hunters meant more food and your ancient instincts of laying down on demand was only beginning. The woman was not strong and had only the purpose of laying down with a strong man and bearing children. The children went to hunt, and gather plants, and perform other harsh shores. You had to reach out for food, you had no imagination or ideas, you had your body that served as a functional tool to recreate a man to make him and the tribe stronger. All of us were hunting people, we gathered plants, we depended on the soil, the lake and the ocean. Each human in the tribe needed about two square miles of earth to supply their needs. We died very young, very few old people, children died at birth and so did you. Everything was effected by weather, the weather killed, the animal food hunted you, the plants would die, other tribes would invade our space. Food would fail often times and the people would starve. It was harsh times and it was not fun, not educational they way we know now. People died or were left behind. At the beginning and even to this day food and water is the most important thing. As other things were so important you again became smaller in social importance. Every man told you what to do or they would hurt the women. You would be killed. Your food would be held back or you would be kicked out of the cave if you did not obey every order by man. We were food gathering people and that's about all. We didn't look at the stars and wonder as we were too close to starvation. We didn't hold hands as we didn't need the affection to have sex. Sex was about power. Sex brought about more males and the man father was made stronger. This was the life of the ancient women. Our food was not cultivated. We did not have farms or fields of corn or anything else. We lived off the land and huddled down in holes in the earth, caves within the mountains. The Adam and Eve depiction shows early love and forbidden activities. It really wasn't that nice for early humans. We were instinctive and the lion would eat your young or you would die of hunger or severe weather or another tribe would steal your woman to make babies for their tribe to build strength in numbers. The man would reach out and kill the food and you would wait. He became strong and you became weaker by the year. You followed every order or he would beat you even when you reached out to him with hunger. You would draw back your hand in fear. You would hide in the shadows to hide from the one that feeds you. The man brought everything and took everything. He didn't have sex for fun, he did it for power. He brought you down under him even if you were afraid. Having a baby could kill you and your having his baby made him stronger within the tribe. More hunters, more food, more males, more strength, the evolution of man. What you must understand there is an inborn love of self and not much else. Human nature is both a product and a process. Human nature makes you reach out and pull back food to your mouth. Human nature became a mental and physical process of eating. It seems we all eat the same way. The small black child has the same human nature as a white or yellow child. Their culture of human nature, the treatment of the weak by the strong is the exact same as yours. It seems that the strong ruled the earth, much like today. The process of strength over the weaker is a evolutionary part of human nature. If we lived in caves today, the strong would survive, do not doubt this and you would be forced into a primal bedrock stoneage life. Everything that you think you know. Everything you think you understand. Everything about your life is very fragile. The cave man did not have the urge to do good or to bring you flowers. He would eat, have sex and assure his authority if he had to beat you, starve you or kill you. He laid on you to gain power not because he loved you. You are primal. He was primal. He would kill you for power, a better position in the tribe, to demonstrate his power over you. You were afraid, you were hungry and mostly alone. You were told what to do and how in their ancient tongue. Man did not develop that mental hunger yet. He did not try to understand. Watch your favorite pet, the dog, the cat and know that they are instinctive and they will survive. Your pet is much like you and me long ago in caves. We had no mental hunger or curiosity. Man has the skills, strength and talents to survive and you became dependent on him year after year. Thousands of years later all these survival skills are locked in your brain. It developed your pattern of thinking. You think to survive. How you think today started thousands of years ago. You have instinctive thinking. You’re thinking without knowing it. You’re thinking things that you don’t know because they’re human nature. You react certain ways all the time as you are instinctive. Nothing you can do can change the power of your human nature. You have been made over thousands and thousands of years. You have acquired the skills to survive the test of the world and they are buried inside the genes of your body. Your skill has been acquired from the process of continuous effort. You know what works and you’ll keep doing those same things even though they’re wrong. The human gene works within your body and it makes you and it will or has made your children. The man believes that he must pass on his genes to carry his soul forward and he will get his way. A man will take daring leaps from place to place and you tend to wait in the cave. It’s not because your lazy or not smart enough its because human nature has taught you to wait. Men, through evolution have been taught not to wait. It was not that long ago that different tribe leaders would pick your mate to assure some deal between tribes. You have been used to seal the deal, make the babies, wait inside, cook the food and it was just the other day. The man was responsible for the protection of the tribe and to feed the group. The mind and the body had to be used to fulfill his purpose. As you waited he traveled further and further. He gained knowledge as you waited for food. All these evolutionary things that happened to you has made you. The human nature inside you cannot be removed but you need to understand many things that drive you closer and move you away. The man will drive you down and force himself upon you as the need for recreation is strong and he will still leave to some distant place. The bedrock of your past will teach us about your today. Successful lovers were not friends they were just there at the time. The stronger male took the woman and recreated through her body. The free use of physical force was the way of the day. All these events, over thousands of years have taught you what to do when someone approaches you in the middle of the night walking down the street. What to do when a man may kiss your mouth. What to say when a man leaves you with children for another younger woman to make more children. Human nature makes you strong and makes you weak at the same time. Men impose morality on women. The chastity of their women is important and they will kill when they feel the threat of another male touching their woman. At the same time they will travel to touch another woman. There were not mental bonds or relationships to speak of in ancient times and by chance we have very few today. The passionate self surrender sex that you think you know about today did not take place in the cave. The instinctive affections was all that was needed in the cave. The force, the want and the need to recreate. Men did not always seek per say lovers outside of their immediate tribe. Men would give food and the woman would be forced to have sex. Being a lover is a modern term for the same sexual act that brought us here. Love is a cloaked name for parenthood. The sexual act is to create another human being. You do not see me as I see you. Love is blind is more than just a saying. As your mate travels away from the cave he looks at women not in the same way he looks at you. The people on the street or in the office do not see you and I together as you and I see us together. Other men become jealous as you move closer to another male. Its human nature that competition remains within evolution to keep us strong as the strong must survive. Since the beginning of time men have kept you weak and want you weaker. If you become weak they can become strong without any effort or struggle. If you can agree that this evolutionary struggle has been going on since the first man and woman walked the earth you’re about to change you life, the life of your friends and family, your partners and employees at work and life will never be the same. You can change your knowledge but not your past. Understanding is only the beginning. It was your life and its the only one you know. Sitting on the river bank you would gather water and bring it back for yourself and the other members of the tribe. If the woman did not do the work of the man the woman would not eat and gain no rewards. The stronger male made the rules and created the roles of the female. You could run away from the fear of death just to find it again if the other tribes decided to keep you or maybe even trade you for food or a better place of authority. You did not wash and often times no clothes were needed as we know them today. Sanitation did not exists and everything was natural. Infant girls and young women were forced into difficult work and often gave birth barely within puberty. Birth killed many woman and in difficult times too many baby girls were just left to die as they could not hunt or fuel tribal needs. The selection process for adult females was nothing special as you may imagine by now. Washing your feet at the rivers edge was not a safe thing as someone would steal you and enslave you within child birthing and other chores of the day. The female only has periods of sexual gratification where the male was willing to mate during all seasons. Human nature is evolution. Being natural is human nature. Being nude is a natural thing just like being hungry or tired. The thirst for water, the need for shelter against the elements are all instinctive. Wanting food, clothing and shelter we consider a basic need of life. We will kill for it and take it from others if we are afraid of not having what we want or need. You’ve been hiding in the shadows for a very long time. You’ve been watching your back since the beginning of time. All these human nature evolutionary things control your life today. Again, you think things you don’t know your thinking. You don’t think about getting thirsty you just drink water. You become thirsty but you didn't think about it until such time your body required water. As you drink from the waters edge, the male tends to think of sex and the creation of another male. He thinks of feeding the young as it is a recreation of himself by natures law and defending what he owns. A man will save his woman but he will always save his child first, it’s his recreation on earth, its human nature. We have this romantic notion about life. We’ve learned to overcome the primal fears of death, illness, old age and all the rest? When no enemy is in sight there is no fear. Group feelings are in the state of calm and members of the tribe can forage for food, drink water from the river and hunt animals for their adequate food supply. When fear appears all the bets are off and its dog eat dog. Our nature tells us its kill or be killed. You didn't study that in school but keep your doors locked at night. Your safety is a primal need and you’ll do anything for it. You will prostitute yourself over and over for food, clothing and shelter. You will live the bad dream as the art shows to get what you must have. Many people live a lessor life because they live within their instincts. I can make you fearful as I understand your instinctive human nature. If you do not understand them then you will live within the roles I set for you. I can give you an instinctive thought which will move you to the next thought and resulting in some action. All the fears, the natural instincts harm you and save you at the same time. Your prehistoric sister did not have a chance or the weaker male wasn't much better. Did a woman invent football or a male? It seems men like contact sports and you like to knit in front of a fire. You want to nurture a child and the man hunts dear in the winter. How far removed from your past are you? You’re a lot closer in physical terms than you think. The big surprise, without proper education and experiences your emotions or human evolutionary thoughts control your life. Hope turns your mind in one direction. Education helps you find the direction. Fear turns your head in many directions at the same time because you’re guarding. The fear in your life is the protective machinery you need to survive and its one of your basic instincts. Your group or family, prehistoric tribe, is being cradled or gathered for protection. When a tribal member leaves the cradle you are turned to fear because that is your instinct. Fear is the agent that sets off the alarms. If you sense fear than you run away from the river even if you need water. You warn the tribe, you run to the cave and grab sticks and stones. It seems that if I can make you fear I can also make you do things that are against your free will. This may surprise you but fear is one of the primary ingredients of love. You fear what you love and you love what you fear. The fear of being separated from me will cause you fear. The fear of a child away from home will cause you to fear for their safety and make you love them more. The fear of the father combined with a male child is a unique combination by nature to make a man from the boy. The boy realizes the power of the father, the giver and taker, the master of the land, the hunter of the food even when you buy at the grocery store. The man brings the food to the cave is more important than the woman that build the fire. Anybody can build the fire but only few are great hunters. Men at modern work fear that you’re taking power and you will become the hunter. The modern wife that earns more money creates a fear in the man mate. No matter the size of the evolutionary unit that you will learn its the most powerful force in your life when your thoughts bring it to life. Your thoughts are revealed through feelings and your actions are created through thoughts. The woman has become, just like the man, what they have thought about and experienced, the ancient education, for thousands of years. This thing we call human nature rules the world so you must understand. When the sun comes up this next day you will look for food and you wont go the day without it even if you have to steal it. You start your life by fearing death and you know the signals of when you will die. Hunger is a pain as thirst shows the need for water. The things you fear are natural and people use them against you in many different ways. We’ll discover how you think and how you became this way so you can take your proper place in life and love another as never before. Your ancient sister defended her territory from other women. A human defines a area that he or she call their own. Everything within this boundary belongs to the immediate human family or the tribe of families. This territory is a matter of life and death and any infringement tends to start verbal and physical wars. No other woman can take your man away even if you fear him in many different ways. The other woman wants the protector, the one that brings the food and guards the tribe from death and harm. The other woman wants the strength of the man in the same intensity that you want to keep it. Love has little to do with the satisfaction of the need for security, food and water. There is to this day the life and death struggle of women trying their best to keep their men within their domain. What you will learn is that there is only one you for people to see but you really do have an evil twin and its education goes back thousands of years. The other you survives and will do things that may bring about shame and disgrace. The public you has the perfect life, the perfect home and husband. There is no human on earth today that is perfect so it must be all about image. You will guard your public face or run to the cave to grab sticks and stones to defend your territory to the death. It takes little to bring out the human evil you but takes tremendous effort to keep the public you guarded. Even when the men are harmful you still want them because of what they provide. In ancient times just like today the birth rate had to be greater than the death rate or we would not be on earth. The woman was forced to sex to recreate but she was given food and shelter in the cave. One woman will steal anothers man to gain the shelter and food and prostitute themselves for what they need to survive. ….. The essential knowledge that you must have to engineer your own great success in life. All the things your father couldn't tell you and your mother didn't know. The philosophy, concepts, principles and theories that help you grow and understand the people surrounding you today. Curiosity of People Wanting to Know You PeopleNology Nollijy Greg Bodenhamer A complete overview of your evolutionary history and all the things you need to know. Taking the philosophy, concepts, principles and theories from Bedrock to Bedroom to Boardroom. Thought provoking explanations of your brain and body and how every human thinks and acts through the human thought process. Helpful insights on how you feel, what makes you smile or makes you fail. The inside scoop on you and everybody you know or will meet in the future. Take control of your life as you only get one chance for the brass ring. Discover the truth about Adam and Eve, Dick and Jane and explore your own great potential. Surprise your friends and amaze your lovers. This is the journey that nobody talks about because your father couldn't tell you and your mother didn't know. Take our hand and journey to a new place you’ll always call home sweet home. Greg Without this important knowledge, this very day, you’re leading your life for another person or a group of people. The work you do, the life you lead, the friends you entertain have all been designed for fulfilling someone else's goals and dreams, with you as a simple actor, in another persons play. For the first time in your life, you’re going to understand what’s going on around you, why people do certain things, how they feel and how they direct your thoughts, feelings and control you. All the things that can help you and have hurt you are going to be explored to make a better you. You’re going to discover art and music, the magic of how you think and in what order you think. You’ll learn how to control your thoughts and emotions, learn and apply principles that only top experts understand. Learning about yourself is learning about every person around you and discovering a new life inside you that’s been waiting. You’re going to learn how to get what you want, enjoy your life, enrich the life of others, gain greater wealth than you could imagine. You owe it to yourself to learn why people do strange things and how they control you. Ever wonder why people act bizarre even faced with the truth? Ever wonder about your mate and what makes them think, fall in love, want to run away, go back to school or join a club down the street? Why do some people have great wealth and others struggle from day to day? If you could only appreciate this new knowledge, you’re going to gain greater knowledge which gives you the power, the absolute power to gain a better life, help your children, have friends of the heart and mind, grow past today and influence other people. When you fully understand what and why people think certain things at certain times you could influence their thinking and actions. Imagine the power of knowledge, imagine the influence you’ll have to control actions and results. People just like me and you have the absolute power inside them to conquer our fears of poverty, old age, ill health, losing someone’s love, criticism from others and even the fear of death. You get to decide who you are. You get to select the illusion. You get to learn the truth. You get to explore what you want. You get to control the wealth. The Perfect Orange, A certain amount of pride always goes along with picking the perfect orange, thousands picked and just one perfect, deliberately stealing you from the world you are the genius, rather reserved,others admire you,nearly a basketful in the world,your genius is bravery first,believe it, believing it is enough,you are essential, one of a kind, very proud to have found you. Gregory Bodenhamer Understanding how you are the most perfect in all the world. In practice, changing minds is an important part of most jobs and it’s always been the basics of my own profession. To make your company bigger and better you have to move forward and walk with other people, and you’re going to start with yourself. That perfect orange is inside you, it’s always been there for the asking. The evolution of you will amaze you and make you stronger. The power inside you is all yours for the asking and the taking. You must reach your individual potential so you can improve the entire group of individuals that drive you and your company. The give and take policy of your employees, friends and family will not do the task. Most people are taught by teachers that only know certain things to be true. Your math teacher educated you about 2 + 2 = 4 and other arithmetic sums. If this equals that then this must be true. It’s the foundation or starting point for most of us. We know our A B C’s because some other person said it was true and the way of the world. We understand that the apple will fall from the tree to the earth. What many people fail to understand is the knowledge about people. People, just like me and you struggle daily with our knowledge. We strive to achieve some disciplined result and we wonder why we sometimes fail. Others tell us when we win and when we sin. It must be unpleasant to lose the race as everybody bets on the winner? Your place in the future is being determined by other people with more knowledge. You’re going to obtain the start of this knowledge today so you can begin you’re own journey within life. Their experience drives your future. Their position of strength allows your weakness. The stronger and bigger they become the weaker and smaller you become. How can you turn the tide? What would you do with unknown knowledge? How many people need to know what I know? If you became strong would you help the weak? If you became bigger would you help the smaller people understand? The ingenuous you as the ability to understand complex mathematics and competition within the marketplace. You can build organizations and profit from your results. The same ingenuous you needs more to do more. You know that some days not everything works. The perfect machine breaks down and the profit stops. All the people you know, what makes them go and stop. How do they feel good about you, the company, the spouse and the house they live in? Great people leave your company and the ones that stay complain and protest. You’re missing the truth about people and the answers now are upon you. What would you do with the Harmony of your people? How big would your business become if you took all the people with you? What if you allowed the good people to be the good teacher of something new? The generations of live and let live in friendships name has cost good companies their future. What you did yesterday won’t work today. Your friends move away, your love moves from side to side and new ideas and people confuse you. You’re going to learn what makes up that perfect orange and how you can grow your own personal wealth of knowledge, friends and companions. I don’t have the cloak-and-dagger secrets of your future but I do have the truth. When was the last time that a newspaper wanted to write an article about you? What was the last magazine that published your thoughts and inspirations? What was the last T.V. station that ran your story to share the wealth of knowledge? Your knowledge is power in the marketplace. Learn more and earn more and get started with the Curiosity of People, Wanting to Know You. I’ve built fantastic companies for people all across the United States. It’s the adventure of the mind and the process controls combined that create wealth. All these great things were accomplished with people, people just like you. The secrets of the mind are the secrets of your individual success and that of any company. People rule the world and most people know very little about their only true asset. Owners and executives will want to retain your skills, knowledge and abilities to apply what you know. From shore to shore these people principles will work because when the day is done, we’re all alike, one way or another. The human experience within evolution will enhance your education, emotions and experience levels. This knowledge combined with your technical experiences will sustain your personal and professional growth. Have no doubts, your customers and employees are people but, you already knew that, didn't you. Imagine the certainty and reality of knowing what to know about knowing. See in your mind’s eye what you could do if all the people could see the truthfulness of your vision. Picture happy employees and delighted customers. Learn how to appreciate the power of people by understanding them and helping them. Who gives and who takes? Who’s the friend and who’s just friendly? We’ve been taught that it’s not nice to gloat over success. We’ve been taught the linear way to the finish line. We’ve been taught to start fast, run faster and make it to the winner circle. What you must know is not taught at the Harvard School of Business. Your superior won’t tell you because they don’t know. The rich and powerful few of us know the truth about truth. Great company’s study people and then their products. They spend money on culture and instruction. They take the best of the best and they show them the Living Genius we all have inside. You’re A Genius and nobody told you, that perfect little orange. If you’re smart enough to understand writing you can learn about your next great success and that of your company. I’m going to give you authority of knowledge where most just hide You’re going to be a better person. You’re going to help hundreds people not including thousands of customers. You’ll be physically this new knowledge. Your employer will admire you and people will speak. the truth. or thousands of powerful with gather when you We’re going to embrace people and their minds to you can change what they think so they can become what they must become. You’re going to create a enormous following of people from around the world. People that know you will wonder how you went to the top so quietly and quickly. People at work will admire and appreciate you for what you know and what you can get done. You’re going to be in charge of you and everything around you. It’s about time. It’s your gladness as the reward. More money, the bigger home, the nicer new car, better friends and no more sorrow. The confusion will go away as a new type of success takes hold of your life. You’ll understand why people do things. You’ll be the only one to get the message that I will grant you today. Why do we run so fast? Who took the time to draw the finish line? Why are we so glad to see our hero’s fall? Learn about what everybody wants to know. Watch the trickery move out of the way as you use my proven methods of persuasion. You’ll love people again and hold close the brightest of the class. The intellectual results combine with the irresistible friendship and affection that’s never been allowed in the past. You’ll be able to understand people, from their bedrock past of ancient times, to their bedroom antic's to their boardroom madness at work. The most powerful force on earth is people and you’re going to hold the key to success in the palm of your hands. You’ll be in a new place. The confidence and authority will cascade over the best and they will return the act of kindness. This contest we must win takes people and we know so little about them. You must learn so much before its too late. Any business has about a 90 day future without great people, products, services and a proven plan of action. Your people, they have been taught to die for their country, to work two shifts without sleep, that an “A” on the test is the only way. It’s glorious to win but we’re not sure why. The gloom of failure surrounds our daily life and your employees. People watch as we move around the business, the field of battle. They look up for answers to their questions. They look up for hope and come back with their dreams. You have a free born mind, the blank slate that allows you to create the future. We get glimpses of ourselves but you have no idea. Removing the distractions, framing your better ideas so people can help you operate your business. Help them become interested and believe in quality as there is no substitution. Others tell you what to think, how to feel, how to drive and even who to marry. You’ll be able to trust yourself in your new future, the most important thing. I had such friends to show me the way to my own great success. Only a few must know as they’re just a few giants of men in the world. Who really knows the goal? How do you find the glow of friendship and partnership without fear of the unknown? Stop your own dependence on other people and gain knowledge of that Living Genius that we’re going to set free within your mind. The twin of you, the genius inside will be brought to the surface and all the things you think you know will be reviewed again. Other people telling you what to think and feel will stop forever. That genius in you is based within mother nature, emotional control, education and experiences. The person that you are is just below the surface and all the great things you are capable of will start to show. Understanding you, knowing all about you is the key to your own success and that of your family and friends. Knowing you is only the beginning. You desire the bad to go away and only the good in your life. You have motivation but it does no good. You read important papers and you take notes and try to learn what others will teach you. What if they won’t teach you that makes them their own success? What to do? Other people will let you walk off the cliff to your professional and personal death. This knowledge pulls you back from the ordinary and moves you to genius. Everything I teach you already know, at least in bits and pieces. We’re going to put you together again and you’ll notice the change. Do you have a degree of forgiveness to forgive yourself for not knowing? Can you muster the acknowledgement that smarter people have roamed the earth and some walk today? Can you understand that some people know things you don’t think about? It’s not about who you know it’s all about what you know and how you apply knowledge. Can you capture the divine spark of knowledge when you see it? Can mankind and womankind grow past their burning past and education? Can you try and forget some of the things your parents said to do when this or that happens? Can you get the idea that teachers only teach what they know? The Curiosity of People, Wanting to Know You PeopleNology _ Nollijy is all about you and you owe it to yourself to learn this today. It’s about your success first. It’s about your education and then you move to bring about dramatic changes in other people. You’re not an accident. You’re divine and made to perfection and all the things you feel inside were given to you by fate and time. When you understand the greatness of yourself, how you feel, why you feel and think certain things at certain times, you can control actions and results. You can engineer your life and create social companies that produce great people products and services. I put my trust in you that you want to learn about the most important person on earth. You are the most important creature on earth. We’ll talk about many things that you already know but do not fully understand. You’ll gain serenity when you accept that people you don’t even know love you. When you understand that you heart and mind governs the affairs of everything around you. You’ll understand that you are the matching of me and we don’t even know each other. We mostly feel the same way about the same things. We like soft candles and good food. We enjoy out-of-doors and our friends and family. When someone touches our hand we feel more than a simple touch of a chord. We have been completed by design to protect our person and that of family. We tremble when we’re cold and we shiver when a warm hand touches ours. We can take all this productive knowledge and learn how to reach people within their minds. We can make easier their work life and help them become better people. The adventure of the intellect maps out and shows the way how and when people react in certain ways concerning certain things. Our mother taught us that fire is hot but we spend thousands of dollars creating fires in our furnaces to warm our homes. We tell our children not to drive too fast but we speed We’re honest when people watch and ourselves when we’re need things that we’ll never talk about. We love people disgusted by some in the same way. We give guidance and the wrong path concerning our life and deeds. our way to work daily. alone. We want things and from a distance and advice and then we stay on We’re going to the KNOWING - Higher Self area of you and it’s a wonderful place to be for your mental health. We’ll discover the place that nobody goes and very people know about except extreme experts. We’re going to the unknowing place so you can explore your mind, your history of evolution by fate and time. We’ll dig deep into your real self so you’ll know who you are, how you love, how you think, why you think. The free system of the mind, how to help others, changing their minds must surely change their actions and results. By the people, we’ll build things and reduce the resistance to change. You’re going to develop trust before you build the machine. You’ll hear the sounds of the people power in stead of the clatter of the factory floor. All the things you’re going to learn is the springboard for trust, affection and loving other people. By definition you’re going to have the power, the ways and means to make friends and build life long partnerships and groups with mutual understanding and goals. Everything you do will have that firm foundation of trust, affection and love and you’ll be able to decide who, what and when to apply this knowledge. I’ll teach and you’ll learn the things you think you already know. It’s the cultivation you’ve been looking for to prosper and grow as a human being. Every company will need you. Every employee will respect you and they will contribute to better days. If a person knows how you think, then that same person knows what you’ll do at any given time. If I know how you will react to something I can control how you react. If I know how you think about certain things I can most likely sell you something. Everybody is the same 97.0 % of the time, the other 3.0% have all the money. Why not change all the rules.... Key Results are Knowledge Based and People Based Some key knowledge topics will start to bring in focus the great success you’re about to bring about. These are some of the many things that we’ll study and increase your understanding. Deep inside you, at the core level these many different areas drive you, make you stop, cause or stop fear, help you learn and the tens of thousands of things your body and mind do every day. Motivation: Basic systems that get us going (and keep us going). Belief: What and how we believe. Meaning: How we make sense of the world and infer meaning. Emotion: Affect and what we feel as emotion. Memory: Memorizing and recall. Attention: How we pay attention to things around us. Understanding ourselves: How we perceive ourselves. Understanding others: How we make sense of other people. Discomfort: How we handle discomfort. Attribution: How we attribute cause. Forecasting: How we forecast what will happen. Decision-making: How we make decisions. Decision errors: Mistakes when we make decisions. Conforming: Conforming with social rules. Being contrary: Acting differently or in non-conforming ways. Helping others: Sometimes we are just very helpful. Persuasion: Changing the minds of others. Resistance: Resisting attempts to persuade. Trust: Building trust of others. Lies: Telling things that are not true. Power: Being able to achieve our goals. Friendship: Making friends with others. Behavior: General behavioral responses. Groups: How groups think and act. Advertising Acting Argument Auctioning Brand management Change Management Children Communication Confidence tricksters Conflict management Consulting Counseling Cults Dating Diplomacy Espionage Financial advisors Friendship Gambling Government Human Resources Hypnotism Interrogation Job-hunting Journalism Lecturing Lawyers Leadership Management Marketing Market trading Mediation Missionaries Multi-level Marketing (MLM) Negotiation Networking Parenting Philosophy Poetry Police Politics Propaganda Protesting Publication Public Relations Recruitment Religion Romance Screenwriting Sales Seduction Storytelling Teaching Terrorism Therapy Trade Unions Writing Review the above roster of professions or personal areas where this powerful information can be used. This new knowledge will grow your performance and understanding in all these areas. Experts in their fields study and apply the principles that you’re learning today. From Job-hunting to Dating, from Storytelling to Writing, from Executive Management to Friendships, this powerful knowledge will make you the smartest person on the block, down the street or across your town. You will be able to teach and persuade people, understand them and even predict what they will or will not do in many situations. Everything that happens to you, becomes part of you. Before you do something, you’ve decided to do something. You decided to cross the river before you cross the river. You are made up of millions of things, ideas, actions, desires, experiences etc that places you in your own reality, right now. You cannot change anything you’ve already done. Everything that makes you is connected. All of these millions of connections make up the education, emotions and experiences that overlap or cover the real you. The real you is the physiology and psychology of you, those traits that god gave you without asking you. Nature does not play around and doesn't care about you, it just is. Stop fighting yourself and start learning. Your mind always disagrees with itself, so it can quickly measure everything and come up with the best possible solution based on your core, emotions, education and experiences. Everything about you is mental. Your thoughts believe different things all the time until such time that you decide. If you do not have the education, experiences and emotions concerning a topic at hand you will most likely be wrong. This knowledge in conflict, thoughts in other words, behave just like people. pretending, arguing, threatening, sympathizing, forgiving, agreeing and disagreeing. You do this thousand of times per hour, 24 hours. You have organized yourself into groups that agree with your thinking. People move apart when they disagree and argue. Your mind started as a blank, except the core. You see things different than I do at times, it’s natural and expected. Some of your experiences make bigger impressions than others. Dramatic things leave marks on you, emotional and experience marks. Experience is the chalk that writes on your blank mind slate. People are intelligent and free by nature and we have them boxed inside our contraptions we call our business. We work on software and build new buildings but we don’t work with the people. Every human has core values and you must learn them, 97% of all people live right at the center of their core values. Most supervisors and managers spend no time in learning about their most important asset. They learn how to close a sale, increase production, moving the numbers and earning profits. We’ll learn even more about those things but first things first. The people make, think, act upon everything you try and do. If you do not understand them and they do not understand you or your mission statement you will lose the market, your good people, your business and your future success. The greater company’s are married to their people. They’re holding hands and growing their education, pride, understanding and the market knows who has the better people because they build better products and services. Worrying about the motives and intentions of other people can take its toll on you. Your own Emotional Intelligence has more of an impact on your success in life that your grades in school or your I.Q scores put together. You must have the ability to understand, and use, your emotions successfully. It involves a group of skills, including the ability to motivate ourselves, regulate our moods, control our impulses and empathize with others. Young people tend to fall for schemes, older people, wiser we hope, know better. Older people tend to control more and speculate less. They control their emotional triggers. As a child if you fall off a chair, you think, bad chair. If your mate hits you, you think, bad mate. You’ve been taught that bad things must be punished. You punish things that remind you of the things that hurt you, it’s instinctive. The further you move out the more resilience you have, the ability to interact successfully with others and to solve problems. Leaders must lead. Leaders must have resilience. Leaders must live on the edge and never stop growing. Resilience is a life skill, allows you to bounce back from setbacks, these skills translate into certain thoughts, feelings and behaviors, ability to interact, ability to empower the optimistic outlook, ability to feel good regardless of what's going on around you. As this outer ring gets bigger and bigger you move away from the instinctive you and keep growing. This is where you may become fearful, afraid of change, loving another, you’re at the peak of your life and growing much faster. People living on the “edge” live strong and happy lives. Other people that live closer to the core instincts serve your life. Nature has no favorites. Other people with less emotional control, experiences and education do not want you to move to the outer edge, you’ll leave them. People want you the way that you fit into their range of goals. we seek the comfort of internal alignment. we need beliefs to be consistent. non-alignment is uncomfortable. factors that align attitude and behavior. discomfort when freedom is threatened. we need to attribute cause, that supports our ego. external: tangible rewards. value-based rewards. we select tasks based on how doable they are. our commitment depends on what we have invested. different types of goals motivate us differently. we seek power, achievement or affiliation. We seek to fulfill needs of existence, relatedness and growth. We are motivated by desirable things we expect we can achieve. we seek to control the world around us. we need to attribute cause, that supports our ego. we use constructs as perceptual categories. mental combinations that affect perception. mental structure to organize and interpret the world. constructs that represent understanding. we derive meaning around symbols. we simplify complex things into concrete images. We piece together complex situations into stories to build understanding. Aggression: a learned and social act. supported people feel less stress. we catch emotions from others. we decide what to feel after interpreting events. physiological changes lead to emotions. we deduce feelings from our situation. emotions lead to physiological changes. We recall things that match our beliefs How we think, Our mind is a wonderful computer, the best computer in the universe, we’re fast, always sure even when we’re wrong. Your Core Values, Education, Experiences and Emotions are like the island above surrounded by water. We only understand what we know and we often forget about what we feel, the impact from our core. Nothing can reach you, the island in the middle of the ocean without getting through your Education, Experiences and Emotions based and supported by your Core Values. Our moods bias our judgments. recent events seem more likely. we can change our own memories. we pretend we remembered everything. we remember what happened first. we remember recent stuff. we recall things that match our current mood. we can create memories that are false. we seek confirmation that we made a good decision. persuasion requires attention and comparison with previous views. we cannot avoid thinking about things we want to avoid thinking about. we initially believe everything; then we think. We accept things that fit into our belief systems. once formed, a belief will persist. beliefs can change suddenly when we see the light. we believe our internal models are accurate we see things through beliefs, not as they really are. when we do a favor, we like them even more. we see ourselves through the eyes of others. we learn about ourselves by comparing with others. we infer our feelings from what we do. we decide our feelings after. interpreting events. we underestimate less evident causes of behavior. after a quick discussion, we believe we can predict many behaviors. we are affected by how others see us. we blame our failures on external things. others' behavior caused by disposition, ours by situation. we attribute disposition to good things about ourselves. we justify what can't be explained rationally. we pretend we knew everything all along. we need beliefs to be consistent. we take credit for success and deny failure. we seek confirmation that we made a good decision. we devalue forbidden activity sometimes we tell white or gray lies. we are too confident in our own judgments. we like having someone else to blame. information about others reduces stereotyping. we have expectations of others' behavior we overestimate how much people agree with us. we classify people in broad groups. expecting others to return our favors. we are optimistic about others when we need them to cooperate. we dislike people who are very different from us. we are shocked by unexpected language. we need to attribute cause, that supports our ego. we over-estimate importance of available information. we learn by ourselves and through others. we derive meaning around symbols. we simplify complex things into concrete images. we learn much by watching others, thinking, then trying it out. our commitment depends on what we have invested. when we are involved we pay more attention. we find things we have worked on attractive. we feel obliged to complete a public commitment. we seek confirmation that we made a good decision. we anticipate regret and so want what is scarce. we base estimates on known anchors. we base decisions on available small samples. we only use limited logic in decisions. we value more highly the things we own. we guess probability from a 'comparable' event. recent events seem more likely. an overlap seems twice as likely. we see correlation where it is not. we value certain gains and try to avoid certain losses. we care about direct outcomes. We also compare in ratios rather than absolute amounts. persuasion requires attention and comparison with previous views. when we are uncertain we copy others. after a decision we think it was a good one. men and women fall into expected roles. we like simple, explainable we make choices through a series of selection filters. we use various strategies for different types of choice. simple exposure makes us like things more. we decide by comparing things. evidence for a decision is accumulative. when we are involved we need more information justifications can lead to silly or immoral acts. we compensate for competence threats by affirming elsewhere. we compensate for self-concept threats by seeking social recognition. we aim to align beliefs and self-perception. we take credit for success and put blame elsewhere. we seek confirmation of our self-view, even if it is negative. we behave well when we are being watched. we act politely or rudely depending on whether we care. we need to return another's favor. acting how we are treated. we follow social rules when we are watched. how we behave depends on how many, etc. are watching. we keep quiet if we are in the minority the more bystanders, the less likely it is one will help we morph to be like others. when we don't know what to do, we copy others. the presence of others helps the competent and hinders the unskilled. we hide in a crowd, using them to conceal laziness. limited resources leads to conflict we dislike those who are not like us. relationships break down in stages. bringing enemies together increases understanding. we are happiest when give and take are equal. perception of relationships depends on fairness perception PeopleNology Nollijy Social Influence: How we are strongly influenced by others. Sleeper Effect: when persuasive messages increase effectiveness over time. Scarcity Principle: we want what is of limited availability. some words are particularly powerful. lying is a dynamic dance of liar and listener is acting to change a person's behavior against their will. power depends on problem skill, centrality and uniqueness of skill. there are several factors that increase chances of friendship. Law of Attraction: similar attitudes leads to friendship. Matching Hypothesis: romantic partners tend to be similarly attractive. Mere Exposure Theory: exposure to people increases liking. meeting and interacting increase chance of friendship. supported people feel less stress. we talk/act like those we like. a repeated stimulus will trigger associated event. threat leads to danger- or fear-control. when stopped from reaching goal, people turn to aggression. behavior + reward = more behavior (and vice versa). prevention of action leads to action (to prove control). we communicate hugely without words. members are motivated to achieve group goals. groups have rules that must be followed. groups are more extreme in decisions. to sway others in group, arguments tend to be extreme. Alignment: When everything lines up, there are no contradictions to cause agreement. Amplification: Make the important bits bigger and other bits smaller. Appeal: If asked nicely, we will follow the rules we have made for ourselves. Arousal: When I am aroused I am full engaged and hence more likely to pay attention. Association: Our thoughts are connected. Think one thing and the next is automatic. Assumption: Acting as if something is true often makes it true. Attention: Make sure they are listening before you try to sell them something. Authority: Use your authority and others will obey. Bonding: I will usually do what my friends ask of me, without negotiation. Closure: Close the door of thinking and the deal is done. Confidence: If I am confident, then you can be confident. Confusion: A drowning person will clutch at a straw. So will a confused one. Consistency: We like to maintain consistency between what we think, say and do. Contrast: We notice and decide by difference between two things, not a absolute measures. Daring: If you dare me to do something, I daren't not do it. Deception: Convincing by trickery. Dependence: If you are dependent on me, I can use this as a lever to persuade you. Distraction: If I distract your attention, I can then slip around your guard. Evidence: I cannot deny what I see with my own eyes. Exchange: if I do something for you, then you are obliged to do something for me. Experience: I cannot deny what I experience for myself. Framing: Meaning depends on context. So control the context. Harmony: Go with the flow to build trust and create subtle shifts. Hurt and Rescue: Make them uncomfortable then throw them a rope. Interest: If I am interested then I will pay attention. Investment: If I have invested in something, I do not want to waste that investment. Logic: What makes sense must be true. Objectivity: Standing back decreases emotion and increases logic. Perception: Perception is reality. So manage it. Pull: Create attraction that pulls people in. Push: I give you no option but to obey. Repetition: If something happens often enough, I will eventually be persuaded. Scarcity: I want now what I may not be able to get in the future. Similarity: We trust people who are like us or who are similar to people we like. Specificity: People fill in the gaps in vague statements. Substitution: Put them into the story. Surprise: When what happens is not what I expect, I must rethink my understanding. Tension: I will act to reduce the tension gaps I feel. Threat: If my deep needs are threatened, I will act to protect them. Trust: If I trust you, I will accept your truth and expose my vulnerabilities. Understanding: If I understand you, then I can interact more accurately with you. A Gentlemen's Technique© - Self Actualization - Achieving Individual Potential PeopleNology for Business Nollijy for Lovers Gregory Bodenhamer All Rights Reserved Mechanicsburg Pa 17055 Historypaper@msn.com Intellectual Property 2005 - 2006 PeopleNology@hotmail.com Moving You Closer To Yes™ - Persuasion Principles & Techniques Appeal - If asked nicely, people follow the rules we have made for ourselves. If you answer the phone they will answer the phone. Arousal - When you’re aroused you are fully engaged and hence more likely to pay full attention to all details. Association - When our thoughts are mostly connected - You can think one thing and the next thought or action will become automatic without thinking. Assumption - Acting if something is true often makes it true. The truth I may speak becomes the truth over time whether it’s true or not in your mind. Alignment - if 2 + 2 = 4 than you would agree that 4 + 4 = 8? Right? Take little steps to big deals, bring them along one little step at a time. Amplification - We made more money making little widgets. Why did you make more big widgets? Count the little widgets every 10 minutes and e-mail me. Appeal - Let’s you and I have coffee twice a day at 10:00 and 2:00 so we can talk and relax for a few minutes. You just set the break schedule company wide. Arousal - Touch a persons skin a discover their complete attention, they become aroused and listen to every word, whisper to them very softly. Association - Coffee with Cream, thinking coffee also forces you to think cream. You associate the two different things together. At 1700 hours you think leaving work. Assumption - The more you hear the same thing over and over at some point it becomes true in your mind, repetition over powers your mind and creates truth. Much of persuasion or changing another's persons mind is based on a few principles. If you understand the principles then you can use the invented techniques. Alignment - When everything lines up, there are no contradictions to cause any disagreements. When people agree on one point than you can move on to the next. Amplification - Make the important bits and pieces bigger thus making everything else smaller. Paradox, when both contradictions are true at the exact same time. Peoplenology Nollijy Greg Bodenhamer Attention - A firecracker through the window, a helicopter landing on the front lawn, having dinner with the boss after your one minute meeting. Closure - Close the door of thinking and the deal is done. Linear end of the road. When you get to Z people can only start over. They do not know another path - non linear. Confidence - If I’m confident then it allows you to be confident. Being correct or right has nothing to do with confidence in any concept or idea or action plans. Confusion - Any drowning person will clutch at a tiny floating straw on the surface of the water. So will a confused one. A personsmental drowning can be caused of prevented Mental and social group engineering allows you to provide leadership to various groups of individuals. Curiosity of people and their actions can be quickly reduced to these above stated principles. Achieving individual potential is the starting point of understanding. Intellectual Property Rights Held Bodenhamer Authority - The Police give you no choice, pull over and they just flash the lights. Authority is power, people respect power even if they don’t like you or respect you. Bonding - The trust of friendship is very powerful, without question a friend helps a friend, without doubt a friend believes another friend. Closure - Everything I said was a lie, it was a very serious lie. The other person has no place to go, so they start over. When they start over you can start them over. Confidence - Turn right at the next light, I've been here a hundred times, just turn right, trust me I know... Never been before but, confident. Confusion - Give me two five dollar bills and I’ll give you a ten, plus two ones, and then you give me eight quarters for a coke which only cost .50 cents so here is a dollar. Attention - Make sure they are listening before you attempt to engage. Some unique proposition or conversation to stop another persons mental process steps. Authority - Use the authority and other people will obey. People understand your authority even though they may disagree with the action steps you require. Bonding - Friends usually do what other friends want them to do without any smart negotiations. PeopleNology Nollijy Greg Bodenhamer Deception - Try convincing by trickery or by using another persons thinking to allow their total persuasion. People become and do exactly what they think about. Dependence - If you are dependent on me I can use this as a lever to persuade you and convince you against your own self good judgements and decisions. Food Shelter. Distraction - If I can distract your attention I can therefore move around your guarding. You cannot think if you are distracted which allows your confusion. Evidence - A person cannot deny what they see with their own eyes whether it’s true and real or not. If you see it you believe it. You doubt what you don’t see yourself. Deception - I make you think, I repeat myself to you, you start to believe against your own common sense. You will buy ice water and ship to the Eskimo's. Dependence - You have all the money, you’re in charge. It’s your house so I’m dependent. You know what I did last summer, I’m dependent on you not telling. Distraction - Yell “FIRE” in the middle of church and make sure you watch the collection plate, your attention can be directed to most any other point, quickly. Evidence - The pink lion jumped across the road into the back of my truck, I saw it with my own eyes. It’s true to him, except it was his dog in bad light. Consistency - We all like to maintain some consistency between what we think and do. If I can change what you think I can change what you do in a consistent manner. Consistency -If you believe or I suggest you’ll get a bonus if you do 1 -2 and 3 then you will do it, consistently, I make you think 1-2-3 and you do it because... Contrast - We notice and decide by direct difference between two things, not by some absolute measures. You are tall because the other person is short without measure. Daring - If you really dare me to do all of something, I dare not do it. It’s the real challenge you accept to prove your own worth to other people. Contrast - You think I’m fat because he is so skinny. I’m tall because you’re short. You have more money because I have more children. Unrealistic measures. Daring - I can do anything so I will work two shifts and become the hero. I will ask her for a date because you’re chicken and she likes me because I’m daring. Hurt and Rescue - Make some of them very uncomfortable and then throw them a rope to save them. People love the people that saved them from disaster. Interest - If I’m interested than I will pay attention and the same goes for you. No results really means they are not interested and another technique must be found. Exchange - If I do something for you, then you are obliged to do something for me. If I give you a gift then you think about giving me a gift or some other exchange. Experience - You cannot deny what you experience for yourself. You cannot deny my experiences because you were not there and have no evidence to exchange. Framing - Meaning depends on context. Control the context will control the meaning. Framing the thought gives it texture and makes it real. Mental pictures tell all. Exchange - Wash my back and I’ll wash yours. Be careful of gifts and favors as people want to exchange them, it’s a two way street. Experience - I know if you don’t buy gasoline right now, I’ll be pushing the car just like the last time. Framing - I’ve seen all the beauty of Yellow Stone and she by far is the most beautiful thing I’ve ever seen. Harmony - Go with the flow to build trust and create subtle shifts to change directions without disturbing the harmony. Ride the boat until you become captain then steer it. Harmony - It’s takes a great number of people to make harmony, the thought of together at the perfect point in time, walking at the same speed, the tempo. Hurt and Rescue - If this is not done by Thursday at 1200 noon you’re fired, make sure you save them Wednesday .. at about 9:00 in the morning. Interest - The phone ringing off the hook at work is not too important to a lot of people, we have the problem every day. They’re not really interested in customers or phones. PeopleNology Nollijy Greg Bodenhamer Investment - If you have really invested in something you will not waste the time or money investment. You have very little or no concern over another's investment. Logic - If something may make sense to you then it must be true. To convince one person might not convince ten people. We are very different but we remain the same at times. Objectivity - Stand away and remove yourself from the environment, thought or other actions. Standing back will decrease emotion and increase your natural logic to decide. Perception - Perceptions are your reality and the reality of others. Manage other peoples perceptions and you can manage what others see as true or real. Investment - I just bumped that guy’s car over there but, it’s a small dent, no big deal, it’s an old car anyway. It’s not your old car and you have no investment. Logic - I’ve seen that before and it always happens that way. I’ve seen that before and 2 + 2 does not equal 3. Nine out of ten people could be wrong because they do not understand math. Objectivity - Go away for three days and then work on the same problem or opportunity and find out how different everything looks, that’s the same as you left it. Perception - Nothing is real until your mind or the mind of another makes it real. There is not good or bad until your mind decides that it’s good or bad. Pull - Create the attraction that pulls people closer to you. As people get close they lose their objectivity and can follow your ideas without distraction of other ideas. Repetition - If something happens often enough it must be true. You can eventually persuade or others by repeating thoughts, ideas and words over and over again. Scarcity - You want what you cannot have. You want now what you may not be able to get in the future. You will pay and give more if you think you cannot find it tomorrow. Pull - trust them, have affections towards them and love them and mean every word you say, the attraction is endless. Always win with friends, friends always win together. Repetition - The wind is blowing again and my trash cans end up down the street. The trash can is down the street, the wind must of blown last night. Scarcity - The blue china cup is for me, only one in the world, the auction is starting, I'll pay anything to own that cup, the only one in the world. PeopleNology Nollijy Greg Bodenhamer Similarity - We trust people who are like us or similar to people we like. One friend may look and act like the other because similar things make you comfortable. Specificity - People always fill in the gaps in vague statements. My ten words turn into 1,000 words in your mind. What I don’t say is completed by your own experiences. Substitution - You put people, places and things into every story. You relate and dream of things with different people and you substitute one for the other. Surprise - When what happens is not what you expect to happen, you must rethink your understanding. Your new experience was not identical to your last experience. Tension - You will react to reduce the tension that I feel. If your deep needs are threatened you will act to protect them. You cannot trust and feel threatened. Trust - If you trust me you will accept the truth and I will expose my vulnerabilities. If I understand you, then I can interact more accurately with you. Similarity - That guy thinks just like I do so therefore I like him. He even wears the same shoes that I do, that guy has class, I like him, we’ll go far together. Specificity - The white horse in the painting simply crossed the river with the rest of the men, although the horse never got wet and three men drowned. Substitution - That is the only car in the world for me, he would look good in that car of course John would too, Jason should would look good in a red one. Surprise - He kissed me in front of the entire office. I thought he was going to just say hello. Wow, I don’t know what to think now, last time he just hugged me. Tension - Lets get that report done, he really needs it today, maybe it will calm him down. The other choice is he’ll stay upset and you know how he gets. Trust - We tell each other everything, we don’t always agree but, we never have to guess. We understand each other, we know what must be done and when. Gregory Bodenhamer Curiosity of People, Wanting to Know You.™ PeopleNology for Business, Nollijy for Lovers The Realities of Debra Copyright Protected 2006 Intellectual Property Rights Held No Distribution Allowed Mechanicsburg, Pa 17055 historypaper@msn.com peoplenology@hotmail.com Whispering Millers Valley .... Greg Bodenhamer GB091856A
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